A device used by Samsung to launch Cara Delevingne selfies into space has apparently made a dramatic return to Earth. Nancy Mambi-Welk of Gratiot County, Michigan, heard a loud bang in front of her farmhouse this weekend and found a large object in her backyard. "It looks amazing what just fell from the sky and the 911 is puzzled and has fallen into our tree," she posted on Facebook along with a photo.
"We realized it fell from the sky," Mumb-Welk told NBC News. It looked like a satellite. The device bore the Samsung logo as well as that of South Dakota-based balloon maker Raven Industries, which eventually came to collect the crash.
"No injuries and the balloon was subsequently recovered," Samsung told NBC. "We are sorry for the inconvenience this may have caused." The company claims the landing was "planned" and occurred in a "selected rural area".
As the PR stunts continue, this one has been over the top even by Samsung standards. The SpaceSelfie program included a photo of Kara Delevine, which was taken on the Galaxy S10 Plus, and was supposedly "the first selfie in the world sent to space." Users can then upload their own photos to a website so they can view them on screen of Galaxy S10 5G on board balloon.
"Our tireless pioneering spirit continues to show that incredible things happen on Samsung screens – even from the stratosphere," said Samsung Europe CMO Benjamin Brown at launch. "Our ethos is Do what you can't, and Samsung SpaceSelfie is just that. We are continually breaking the boundaries of innovation, and tonight SpaceSelfie's launch is no different. “