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Seinfeld Targets Viacom in Cable Syndication Deal



On the heels of Sony's streaming comedy sale to Netflix, the series will move from WarnerMedia Turner's networks in 2021.

Sony TV has completed its second library deal for Seinfeld in a week.

Days after securing over $ 500 million from Netflix for exclusive global streaming rights for comedy featuring and created by Jerry Sinfeld, the studio behind the beloved comedy has sold home cable rights to Viacom.

Under the new pact, Viacom's portfolio of cables – including Comedy Central, Paramount Network and TV Land – will begin airing Seinfeld a nine-season, 180-episode library in October 2021. October 2021, when the comedy will move its syndication home in the US from WarnerMedia-owned TNN and TBS as part of a Seinfeld [1

9459006наViacom]] agreement, the media conglomerate will also offer on-demand episodes through its authenticated websites , applications, and other platforms.

The financial terms of the cable syndication transaction were not immediately available. Sources say it is a multi-year deal, though exactly how much is stored under the packaging. (It is worth noting that Netflix will start broadcasting Seinfeld after the expiration of the Hulu Pact in 2021) with the best brands in cable, "said John Weiser, president of first launch Sony Pictures Television. "It was a huge team effort, and we are excited to be working with first-rate Viacom executives who are programming and promotion experts. For a show for nothing, this is really something!"

The Seinfeld Pact arrives days after WarnerMedia extends its syndication rights to the Big Bang Theory as part of what the sources claim is a record-breaking deal that also includes the first comedy-streaming deal of the comedy, with the Chuck Lore and Bill Pradi series coming to WarnerMedia's upcoming HBO Max platform and will be

While the streaming rights market for favorite comedy libraries has disappeared, it is unclear how the union market has affected the era of cable cutting and explosion in the number of streaming platforms. Cable networks tend to attract older viewers, while younger audiences prefer to use digital platforms like Netflix and Hulu.

In the coming months, media titans streaming media including Disney (Disney +), Comcast (Peacock) and WarnerMedia (HBO Max), and Apple (Apple TV +) will launch as media giants look better position themselves for the future – and compete with the likes of Netflix, Hulu and Amazon. Many of these companies pay crazy money to get their favorite Netflix likes and use them to attract subscribers to their new platforms.

One of the reasons Sony has managed to make money by looking for library titles is the fact that the independent studio does not have its own streaming platform. In the meantime, Viacom has a Pluto TV advertising platform and after its deal with CBS will co-own CBS All Access.


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