Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Business https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Sephora to combat racial bias with an action plan

Sephora to combat racial bias with an action plan



NEW YORK (AP) – Cosmetics retailer Sephora said Wednesday it would increase the number of Black-owned brands, reduce the number of third-party security guards and offer more inclusive marketing as part of a plan to combat racial bias. their stores.

The company revealed its plan as it published the results of a study it commissioned, which looked in depth at racial bias in America’s retail experience.

The study, based on a combination of employee-buyer surveys and academic research, began in the fall of 2019 and ended in late 2020. It found that two out of five U.S. retailers experienced racially unfair treatment. or your skin tone. He also found that black shoppers were more likely than white shoppers to receive unfair treatment based on their skin color.

The issue of racial bias has become more important to companies following national protests over police brutality last summer following the death of George Floyd in Minneapolis.

As part of the plan, Sephora, a division of LVMH Moët Hennessy Louis Vuitton SE, plans to double the range of Black-owned brands to 1

6 by the end of the year. It will also prominently display and advertise Black brand ownership through a special section on Sephora’s website. He also plans to launch a new greeting system for shoppers in all stores to ensure a more consistent experience.

Among other changes, Sephora will also reduce the presence of third-party security officers in its 500 U.S. stores and use more in-house specialists as a way to minimize customer concerns about the police.

“We know we have a strong position to influence positive change in the retail industry and society at large, and it is our responsibility to accelerate,” said Jean-Andre Rouge, President and CEO of Sephora Americas.


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