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Shopify Is Expanding With A U.S. Fulfillment Network – Adweek



At the Shopiff's annual developer conference, Shopify Unite, the e-commerce SaaS platform has rolled out a series of new features for its merchants and partners: its own network for its US merchants, an improved Shopify Plus experience, and a new Shopify point-of-sale system and a few other updates to its online store design experience.

Taking a page out of Amazon's Playbook, Shopify introduces the Shopify Fulfillment Network, of distributed fulfillment centers (currently in an early-access mode). To begin, Shopify is working with fulfillment partners in Nevada, California, Texas, Georgia, New Jersey, Ohio and Pennsylvania. Customers check out normally, and Shopify chooses the closest fulfillment center to process those orders to provide low-cost and fast delivery.

On the retail side, Shopify is starting to completely revamp its point-of-sale system, integrating apps onto the home screen and starting a closed beta of buy-online-pick-up-in-store. Some other new features include loyalty and promotional rewards at checkout. Shopify is also introducing a new tap and chip case later this year – which allows merchants to accept credit cards and contactless payments in-store.

Additionally, Shopify Plus, the company's paid offer for merchants, is receiving a number of new features-namely, giving merchants more information, such as seeing sales numbers of all stores in one area. It is also expanding on Shopify Flow, the commerce automation tool introduced at last year's Unite Conference, which is now built on Shopify Plus. Merchants can automate tasks in one store and replicate it at another

Other product updates include upgrading the online store design experience, such as the ability to edit multiple pages at the same time, bringing sections to every part of the store as opposed to just the homepage, and rolling out video and 3D capabilities to showcase products. Cynthia Savard Saucier, director of user experience, said customers are twice as likely to complete a purchase after interacting with a 3D model. Checkout is also evolving, with partners now able to build apps that extend to checkout experience, such as integrating subscriptions into checkout flow.

These moves mean that Shopify is taking its newly cemented status of reaching $ 1 billion in revenue in 2018 and taking on bigger competitors like Amazon, while shutting out its partners as it closes its ecosystem


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