Sion Williamson is about to pay. The project is expected to acquire an approval deal, which will make it much richer than its first NBA contract.
Indeed, many of the underwear industry expect that Williamson's eventual deal will make him one of the three highest-paid recruits. Supporters who join such as LeBron James and Kevin Durant.
"In my life, I think this will be the biggest war ever made," said Sony Vacaro, the renowned former marketing director with Nike, Adidas and Reebok, "I'll put them all on the go."
Just like James, whose deal was made before the lottery project that will eventually land it in Cleveland, Williamson is expected by industry specialists to make a deal before this year's sweepstakes. , as big sneakers know Williamson as a potential superstar for marketing, no matter which market he comes in.
In 2003, James met with Reebok and rejected a check of $ 1
Six years later, Durant held a presentation in the village of Adidas in Portland, Oregon, which ended with a seven-year $ 70 million bid with additional incentives. However, once it became clear that he and his friends could no longer carry their favorite Air Force 1, Durant instead signed with Nike, his longtime favorite brand, for the still stunning $ 60 million in seven years and again signed Nike in 2014.
Although James had three serious candidates, and Durant had a battle between Nike and Adidas, Williamson could get bids from six brands including Nike, Adidas, Under Armor, New Balance, Puma and Anta. 19659014] An executive produced by Kevin Durant, The Boardroom explores the most exciting trends and innovative ventures in the sport business, including conversations with athletes, managers and business titans. Watch ESPN +
"Sitting here at this age and looking at 50 years of it, Zion made me feel like 1984," Vacaro said, now 79. "I'm serious."
An ancestor of the world of sports marketing who initially worked for Nike decades ago, Vaccaro famously insisted on distributing the entire budget of the athlete to the brand for the signing of Michael Jordan in 1984 for $ 500,000 a year. He then went to Adidas in the early 1990s, redirecting his focus to the new landscape of preparatory pro-phenomena, signing Kobe Bryant and Tracy McGrady to deal with the three stripes before playing a game at the NBA.
In Williamson, people see the harsh athletic talent and basketball skills that are advanced and overwhelmed, but for many in the world of marketing like Vaccaro, it stretches beyond that.
"If Zion does not change, I predict that he will be the first 18-year-old basketball athlete who is trying to become a billionaire, I say, a billionaire very easy," Vacaro said. the face of every company and every major corporation. He is the best-selling person I've ever seen for many different reasons. "
There is a star, an attractive glamor, and one must see the dynamics of the game and the aura that is difficult to quantify. the social media in that age, and the immediate visibility that gives him Brands rarely can justify more than $ 3 million to $ 4 million a year for a deal for a player who does not have shoes with his name in the stores
Jay Billas says if Zion Williamson has entered the NBA right now, he will be one of the top 50 players in basketball right now
17 active NBA players had their own boot boots this season, by the next autumn this number will increase with the Nike FR34K 1 debut model by Giannis Antetokounmpo and Adidas DON Sneakers are expected to be down # 1 and this year
Williamson may need signing a signature to seal the deal, only nine players in the history of the league have signed a boot for the recruiting season.
This is an addition to the current Kobe Bryant series. Over 65% of the league wear Nike sneakers. The remaining 7% carry the Jordan brand.
According to sources, executives have already begun to discuss company balance sheets aimed at Williamson being Jordan, given that Nike is overcrowded. There were contradictory views on whether that would be the right decision. "There may be some offensive sentiments," Vaccaro said. "In addition to these five [signature athletes] in Nike, another 20 of them are pretty damn great players who could go to the Hall of Fame and have no [a shoe] They are on the totem pole, and now [Zion] millions of dollars and will go beyond everyone else. "
In many ways, Williamson has already climbed the totem pole of dozens of Nike players this season, regardless of his amateur status.The platform Duke gives obscures those of some of the more marginal franchises of the league.
The Duke-North Carolina game in February was the highest game The Nike PG 2.5 boot shoe was undoubtedly the biggest story of this year's edition, and former President Barack Obama seated on the ground immediately pointed out and could see that his "shoe was broken" just a moment after Williamson exploded through his left sneaker.The explosion of skin, grid and foam burst into social media in real time
Sion Williamson tears so hard that his shoe breaks , which makes him fall and lose the ball for
the furry boot was in China five seconds after it happened, "said Vacaro with laughter. "The child is everywhere."
Although the malfunction led to an increased inspection of Nike and Paul George's shoe, the company's reaction also talked about the immediate resources and ability of the brand to meet Williamson's needs, something that puts other brands hoping to sign Williamson's attention yours.
A team of Nike's "best people," according to coach Duke Mike Krzyzewski, immediately flew to Durham the next day, looking at torn shoes, talking to coaches and meeting with Williamson to determine what was wrong assessing his preferences and inventing potential solutions
"Then these people went to China to actually look at the creation of a shoe that would be very beneficial," Krshishevski said. "After that, they returned within a week with various alternatives to make sure it was done properly."
Williamson eventually missed six games with a dislocated right knee, then returned to a reinforced and supportive version of Kyrie Irving's fourth signature. a shoe similar to what Williamson has already worn during the season. Of the 17 different Nike releases that he brings in games like Blue Devil, he most often carries Kyrie 4, now in seven different colorways.
"They were stronger than the usual Kyrie 4," said Williamson. Later he added: "The shoes were amazing."
The truth is that Williamson's frame and the game ensure that all-time custom-made sneakers are made.
Each brand makes sneakers with regular legforms, extra support or modifications for top NBA players. However, Nike has made regular pairs for college athletes only in extreme cases, such as the time they provided the 7-foot-7 Kenny George Center with a dozen pairs of 26-size shoes in the mid-2000s. Changes are usually reserved only for official professionals.
At Williamson's offices, Williamson's size reminded only a few names: the strong frames of LeBron James, Charles Barclay and Blake Griffin. "A rare mix of speed and strength," said a director of Nike. "I do not know if they'll catch it," Vacaro said. "But if there is a favorite to find it, it will be Nike."
However, while Williamson contacted Nike because of his time in the Duke, he long considered himself a "Adidas child" before
During a live Instagram video last month while he was injured, he was was seen being sent on the couch in a full Adidas suit. Far from the practice of the German Nike, in his own time, he often wore the Adidas sneakers. This is no accident, as Adidas sponsors the Williamson team at Spartanberg, along with the Supreme AAA team from South Carolina, throughout the high school. Musical star Drake and star NFL Odel Beckham Jr. were even spotted with their red shirt No 12.
Sion Williamson, Hoop No 2 is gaining in 2018 ESPN 60 dishes from his relationship with his famous fan.
Williamson's mother Sharonda Samson, a former track and field athlete, was training early on her basketball youths. And her husband and father Williamson Lee Anderson, formerly Clemens' basketball player, led the team of the Supreme Summer Team with enough funding from Adidas.
The Adidas AAU chain Williamson made its name against the biggest rivals, often carrying new colorful paths of Vol. 1 and Vol. 2 signature sneakers in his viral immersion mix. As Williamson intended to enter his senior high school season, according to sources, some within the brand have discussed Zion's debut in Harden. 2 pounds before Harden, who signed a 13-year deal with Adidas and won MVP honors in the shoe this season.
However, after the brand's involvement in the FBI's investigation into illegal payments at NCAA level, Adidas drastically shrinks its spending on NBA player contracts. At least 12 players, including Joel Emby, Andrew Wiggins, Harrison Barnes and Kelly Ouber Jr., saw that their approval deals expired last fall with no effort from Adidas to sign them again.
In addition, with the upcoming launch of Donovan Mitchell's Shoe, along with Harden's durable shoes, Damian Lillard and Derrick Rose, as well as a serious Kristaps Porzingis approval deal, the brand now has tens of millions invested in only a handful of players.
However, all of Adidas Williamson and the proximity of his family with whom they have built a strong relationship over the years
"He's a great, big boy," says one source of the brand for Williamson.
What follows after consensus # 1 before the NBA project?
They are two of the best freshmen in the history of ACK, with wildly different personalities.
NBA star Demarkus Rushoni snapped the NCAA after the injury of Sion Williamson, saying the college "does nothing" about Duke's star.
Beyond the two brands with which Williamson is best known, there is added competition from Puma and New Balance, both of whom have entered the basketball shoes market after long absences.
Puma signed 10 players this re-entry lead by a handful
New Balance agreed to a shoe deal with MVP candidate Kawhi Leonard in the autumn, and is just starting to launch the All-NBA player. He is wearing the new OMN1S sneaker from the All-Star break even though he will not start retail until later this autumn. The only other basketball player of the company under the contract is Syracuse de-engaging Darius Bazli, who has spent what he would have been his freshman, working and interning at New Balance headquarters in Boston before joining the 2019 project  The eventual ending of the era, as the NBA is expected to allow high school players straight into the league, as soon as the 2022 project, Williamson may prove to be one of the last NCAA superstars in the back of a bottle. entry into the NBA with a global social media profile. This is an indisputable appeal for an emerging brand such as Puma or New Balance.
"What Michael did for Nike, Zion could do for someone new," Vaccaro said. "What Steph Curry did for Under Armor – they were not new, but they were not there … I'll find a new way to make him an American child, I just think America loves Sion Williamson
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Among other companies, Under Armour is expected to be more conservative with a potential bid. By signing Embiid for the highest annual deal the brand wants to build the All Star Star Center businesswear this season, as well as its potential signature in the future, and has recently increased its resources for Steven Curry's overall business by adding staff to support efforts to increasing the two-time presence of MVP in Asia
In China, the sports brand Anta enjoys a great job with Curry's All-Star teammate Clay Thompson. Currently under 10 years of expansion, which can cost up to 80 million dollars, Thompson is excited by the partnership. He is not only lucrative but also expands his profile abroad.
Williamson's signing will be a sharp departure from Anta's longtime strategy of focusing athletes in China. Chinese brands usually have signed older players who have already achieved All-Star status or league championship, fans of the veterans are familiar and follow. According to sources, Williamson would be the right player they would like to sign for a reversed, new strategy: US drilling
The deal with Williamson was expected to be closed relatively quickly, with the brands that wanted to sue it already worked intensively on the presentations they plan to make to him and his family in the coming weeks. Lee Anderson, Williamson's second father, called Vaccaro with "logical questions" over the years as the family moved through a windy network of important decisions. "[Anderson] never gave me the feeling that I got it from other children's parents where he did not know what was going to happen – when you see a dollar sign and see the numbers that are outside the wall," said Vacaro. "We're not talking about 100 dollars, but about 100 million dollars."