Jeremy Gorman, CEO of Snap
Snapchat's Chief Business Officer Jeremy Gorman said this week that one of Snapchat's original show programs has been so widely viewed that it caters to the audience of " Game of Thrones "
Gorman, speaking during a session at Advertising Week with New York show host Trevor Noah on Wednesday, said the original Snapchat series" Endless Summer "was watched by 28 million people , more than the number of people who watched the finale of Game of Thrones on HBO. A record 1
A Snap spokesman said the company counts viewing when a video is open by a user, regardless of how long the video has been watched. So Gorman's comparison may be indirect, since it looks like she is comparing how many people have watched the entire season of Endless Summer against an episode of Game of Thrones.
The first season of Infinite Summer has 12 episodes.
During Advertising Week, an industry conference bringing together brands, agencies and technology companies, Snap presented three executive sessions affecting Snapchat's video content and advertising. The company also announced a new list of shows, along with new research on Gen Z purchasing power and viewing habits. Snap and other tech companies like Facebook are experimenting with original programming as a way to attract TV advertisers to online platforms. So Snap hints that one of its broadcasts has a viewership draw with one of the most popular TV broadcasters of the year with some extra weight.
In April, in conjunction with the Snap Partner Summit, the company said the show had reached "over 28 million unique viewers in its first season." When the show was announced last year, "Endless Summer" was described by Snap as "documents following the rising stars in Laguna Beach – by Bunim / Murray, creators of Kardashian Maintenance."
While discussing Snapchat's, Gorman also said that 203 million daily active users reach more than 10 billion video views every day.
"I'm not going to compare it to anything specific, except to say it's more than the number of people who watched Emmy on Sunday, in my opinion," she said. The Emmy Audience Award was about 6 p.m. 9 million people, down from last year's ceremony, NBC reported.
Despite the numerical comparison, Gorman tried to make it clear that mobile video was an animal other than linear television.
"linear television, for which we are used to, is a story that is told from start to finish, where it builds up to a crescendo and stops and wants to watch from ovo next week, "she said. "Mobile video is different. You need to be sure that you are telling the story ahead. You need to get attention in the second place or someone can skip your content."
Gorman added that the company is reaching increased reach for publishers trying to reach an audience that may not watch linear television. She cites the company's often-quoted figure that it is able to reach 90 percent of 13- to 24-year-olds in the US
"These are not people who watch linear television, necessarily," she said. "When we have partners like Sportscenter … we are able to measure that we have 13 percent of people who are unable to reach any other platform."