Evan Spiegel, CEO of SNAP Inc.
Stephen Desonier CNBC
Shares of Snap jumped suddenly on Tuesday after announcing that it was able to stimulate multi-year revenue growth of more than 50% during the company’s investment day.
Shares moved from about $ 58.50, which was about 7% below Monday’s close, to a high of $ 67.68, which is close to 7%, according to comments. Now they fluctuate around $ 65.50, which is about 3% per day mainly for the decline in technology stocks.
“By working on our self-service platform, we are able to stimulate several years with 50% plus revenue growth,”
Celis explained how the company has been building its Ads Manager self-service tool since its launch in 2017. The company has expanded the capabilities of customer targeting tools and allows advertisers to place different types of bidding results.
Snap has now built its ad self-service ecosystem, which has raised the cost of an impression for Snap as it has recouped advertisers’ investment, Selis said.
“The more advertisers we have, the more diverse the set of ads we can show,” Selis said. “This makes these ads more relevant and makes Snapchatters more likely to engage with them. This in turn leads to a higher return on investment and makes us more efficient with our inventory.”