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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Technology https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Snapchat is in the middle of an identity crisis

Snapchat is in the middle of an identity crisis



Snap Inc.'s struggles have been well-documented. From Snapchat's sluggish Android app to and revolving door of executives, it's easy to see why the app's user base has remained flat since 201

7. Its biggest problem now, though, is that it seems to be having an identity crisis. It's hard to tell what it wants to be: One day Snapchat reveals augmented reality lenses for dogs, the next it adds more hockey highlights to its app

Snapchat is still making a major push into short-form original content The Bringing Up Bhabie featuring 15-year-old rapper Bhad Bhabie (whose real name is Danielle Bregoli ). Bhad Bhabie became an internet celebrity after an appearance on Dr. Phil in 2017, where her family troubles were aired and she dared the taunting audience to "cash me ousside, how 'bout dat?" if they had something to say to her face. Since then, she has been in videos with controversial YouTube star Logan Paul and was nominated for a Billboard Music Award

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<p><span> For Snapchat, having a show with Bhad Bhabie means reaching the young audiences it desperately needs. Bringing Up Bhabie </em> Bringing Up Bhabie </em> racked up 10 million viewers in 24 hours during his debut in January, making it the biggest premiere in Snapchat's history. <em> Keeping Up With The Kardashians </em> brings in about 1.5 million viewers per episode, and that's a popular series going into its 16th season </p>
<p><span> The vi ewership numbers from </span><em> Bringing Up Bhabie </em> Point well for Snap, especially as it continues to invest heavily in original scripted shows. With the launch of Snapchat Originals in 2018, the company plans to roll out a slate of programming that offers a five-minute episode a day for every title it launches, including <em> Bringing Up Bhabie </em>. There are also others like <em> Class of Lies <em><em> Co-Ed </em> and <em> Endless Summer </em> year-old rapper </p><div><script async src=

Of course, those originals are on top of what Snapchat is already doing doing with shows such as ESPN's twice-daily SportsCenter which was introduced in 2017. . CEO Evan Spiegel said during a gain call in February that "30 percent more people" are now watching Snapchat Shows compared to last year. He said a series like Dead Girls Detective Agency created by Snapchat and NBCUniversal, is reaching 14 million unique viewers on its own

 Tik Tok Application: Illustration "data-caption =" PARIS, FRANCE - NOVEMBER 07: In this photo illustration, social medias applications logos, Facebook, Tik Tok Instagram, Snapchat and Twitter are displayed on the screen of a tablet on November 07, 2018 in Paris, France. Tik Tok, also called Douyin, is a Chinese mobile application for video sharing and social networking developed by the Toutiao company. The TikTok application, which allows you to create video clips, becomes the most downloaded application in the world in number of downloads, in front of Facebook, Snapchat and Instagram. Downloaded almost 4 million times in the United States alone, today it has about 500 million active users each month worldwide. "Data-dam-provider =" Getty Editorial "data-local-id =" local-2- 431839-1550866519834 "data-original-url =" https://s.yimg.com/os/creatr-images/2019-02/9023dda0-a-bbcd- 36de-11e9-b5eb-ceeb085d3dce "data-title =" Tik Tok Application: Illustration "src =" https://o.aolcdn.com/images/dims?crop=4040%2C2562%2C0%2C0&quality=85&format=jpg&resize= 1600% 2C1015 & image_uri = https% 3A% 2F% 2Fs.yimg.com% 2Fos% 2Fcreatr-images% 2F2019-02% 2F9023dda0-36de-11e9-b5eb-ceeb085d3dce & client = </span> While Spiegel's hope is that these efforts will help Snap get back on track and achieve its goal of full-year profitability, in 2019, only time will tell if his strategy will work. Jason Kea th, Founder and CEO of SocialFresh (a social media training and analytics firm), told Engadget that at this time Snapchat is "on the precipice of whether it will survive or not" as a public company. "[Snapchat] has seen Facebook and Instagram [do what works]but it believes it can go its own path, and I think that's hurt it," he said. </p>
<p><span> There are many reasons why Snapchat has not caught up with Facebook or Instagram, Keath said, but the lack of public profiles and embeddable content on the web are the main ones to blame for its growth troubles. Another big issue has been </span> app's janky user interface, especially on Android, which Snapchat has been vowing to fix for a couple of years now </p>
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<p> "[Snapchat] is the best free R & D department Facebook could ever have asked for. </p><div><script async src=

Then there's Snapchat's dependence on ephemeral posts, though rumors suggest it may soon allow public stories that do not disappear. If we were to come up with a way to make Stories last longer or be permanent on someone's account, it could help it better compete with Instagram and others

"You can never deny Snapchat is a huge innovator when it comes to social platforms, "Keath said. "If it had gotten a bigger scale [audience] more quickly before it started to hit some of these roadblocks, it might be in a better position." What's helped Snapchat, he added, is that it's managed to hold on to its younger demographics. But Snapchat can not get too comfortable there, because newcomer social media apps like TikTok are increasingly becoming the first choice for millions of teenagers.


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