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Solds of Philadelphia soda collapsed after sweet drinks



  • Soda sales have fallen by 38% in Philadelphia after the city levies a tax on drinks loaded with sugar.
  • Drinking sales at Philly fell as they rose beyond its borders, researchers found. generate funds for broken garden and improvements in city parks and libraries

Sales of soda and other sweetened beverages dropped by nearly 40% in Philadelphia after the city taxed beverages in 2017, a new study found. Drinking within the city fell 51%, but sales growth just outside Philadelphia led to a net decline of 38%, according to the findings published on Tuesday in the Journal of the American Medical Association.

Philadelphia imposed a tax. from 1

.5 cents per ounce to sweetened beverages starting on January 1, 2017, becoming the second city to be built this way after Berkeley, California, researchers from the University of Pennsylvania, who wrote the report, said.

Seven other US cities have imposed taxes on beverages, the researchers added. Besides Berkeley and Philadelphia, this list includes Auckland, California and San Francisco; Boulder, Colorado;

The results reflect past studies in other places that have imposed beverage taxes, but the decline in sales in Philadelphia is more dramatic than the one found in previous research. Unlike studies in Berkeley and Mexico, sales of unladen drinks have not risen, "suggesting that consumers do not replace these drinks in Philadelphia," said the researchers.

Movements come as part of efforts to curb obesity and other illnesses, and to increase revenue for funding social programs. According to the case, in Philadelphia, the tax has generated over 130 million dollars to finance pre-K, municipal schools and improvements in parks, recreation centers and libraries.

"When we think about what it really will do to reduce the chronic diseases in this country, including diabetes, obesity and overweight, we need massive interventions and the evidence is really strong, that's right," says Christine Madsen, director of the Berkeley Fudge faculty at the University of California at Berkeley.

The latest study is funded by Bloomberg Philanthropies, backed by Michael Bloomberg, who as mayor of New York unsuccessfully tries to partially ban soft drinks and lobby

The American Academy of Pediatrics and the American Heart Association at the end of March call for restrictions on the marketing of children to curb sugar consumption, saying sweetened drinks are real and preventable, health risks, including caries, diabetes, obesity, and heart disease.

Research in the journal Science finds high fructose corn syrup fed beverages fed with colon tumors in mice. And a separate study related to Harvard Drinking Drinks to a higher risk of heart disease.


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