When Fleets, Twitter’s new feature, launched on Tuesday, some users were less excited.
From tweets complaining about why another platform will add the history feature to memes about the similarities of the name with the brand of laxative enemas, the feature has been widely ridiculed.
Twitter said it added this feature as a way for users to create posts with less persistence than a tweet – a fleeting thought.
And although users applied Fleets, an almost identical feature to the history of what is available on Instagram, Facebook, Snapchat, LinkedIn and others, those same users started using the feature almost immediately.
Although there are valid criticisms of the fleet and how they can be used in terms of misinformation and harassment, experts say users’ first reaction will usually be to oppose changes to a site or application they are used to, although they usually accept the change as the preferred version of the platform later.
Experts say there are many reasons why people did not immediately warm up to the navy.
Although there are probably many people who love this feature, to oppose the grain in a highly polarized digital world means to risk being criticized or, worse, being overturned.
“Whether it’s politics or social media functions, people are afraid to speak out against the prevailing view because they’re worried that people are reacting so harshly in this culture of repeal,” said Karen North, a professor of digital social media in the South. University of California School of Communication and Journalism Anenberg. “While not as strong in things as whether you like the Twitter feature, the fact is that Zeitgeist is currently hostile to people with different opinions.”
Fear of cancellation is just one of the reasons why so many consumers may hold the view that the new feature is bad, but North and other experts say group thinking, gang and resistance to change also play an important role.
“Social media is inherently prone to bandages. In fact, that’s how social media survives. Social media is about being social, which means you watch what others do and follow others, and so you have metrics like likes and retweets and numbers. comments, “said S. Sham Sundar, professor of media effects at James P. Gimiro and co-director of the Media Effects Research Laboratory at Pennsylvania State University. “These are all indicators of the gang.”
Sundar said that in addition to this phenomenon, users who are used to an established platform usually rebel when there is a big change in what they are used to – even if it looks like a feature that the person is already using on another platform.
“It takes away the uniqueness of this platform for them or their own identity as a Twitter user, and they feel it can dilute Twitter to a smaller platform if it mimics what they consider a more ephemeral platform like Snapchat, which they they don’t use it that much because of those features, maybe, “Sundar said.
Sundar and Sever agreed that reverse engineering features on a platform that has seen success elsewhere are usually beneficial to the platform in the long run – even if the user base is sustainable.
“Instagram, with all its money on Facebook, has proven to us that you can reverse the design of a popular feature and people may complain at first, but the ease – the ease of the user experience – having everything in one place becomes very appealing,” said North . , citing how Instagram is adapting Snapchat-style stories for its platform.
However, this does not always mean that users are right in thinking that they do not need or want the change that has been implemented in the platform. North and Sundar said the model comes from Facebook, which will implement changes that infuriate its user base, only to allow users to ultimately decide that the new format is the one they prefer.
“They’re waiting for the audience. People said it was going to be their downfall because they made their main audience and their whole audience angry by changing things in unpopular ways and just sitting there waiting and in the end … people will comply and get used to it, “North said.
There are cases where platforms run a function and then go back. In 2018, Instagram released an update where users swipe through photos instead of scrolling through their homepage. The platform said the update was a bug designed to be tested by a select few users, not all on the platform. The reaction was fierce and Instagram quickly returned to its scrolling format.
Instagram also released an update this week, displacing the location of some of the app’s buttons, and has caused some reaction among users who say they don’t like the new layout.
On Instagram, users will be forced to learn how to use the new layout, while Twitter users could theoretically ignore Fleets.
North said current Twitter users may be repelled by the fleet, but those current users may not be the Twitter audience for the fleet. She said the platform could try to use a new user base to engage with the feature, adding that she believes fleets will eventually find a home on the platform.
“It seems to me now that they are trying to expand their appeal and reach another audience,” North said. – It seems.