Taylor Swift delivered perhaps the biggest surprise of 2020 in the music industry when she announced her new album folklore with one day̵
Although only a few days have passed since then folklore arrived, the kit is superior to the previous Swift kit lover, and although no single was promoted before the full-length drop, a number of layoffs accrued more streaming amounts when they first appeared than any of the intensely bloated singles from her latest project.
When Swift kicked her lover era with the optimistic single “I!” last spring was a mass moment in the music industry. The song debuted at №1 in the US Spotify charts with 3.578 million plays. This is a very healthy amount, but from three songs from folklore they did even better on their first day, including “The 1,” which was the first on the set, and so it won the most plays, at least as fans started listening for the first time. This song also opened at number 1 on the list of most played songs in the United States alone, only it beat “I!” By almost exactly 600,000 streams.
second lover The single “You Need to Calm Down” launched with 2.46 million streams of Spotify on its first day last summer. For comparison – nine folklore songs that celebrated last Friday.
The third lover the launch, his title track, performed the worst of all singles, as it started with only 1.85 million streams in which fans can press a game of this tune for the first time (August 16, 2019). All but one of the tunes included on folklore garnered more streams on arrival late last week.
All of this means that with almost no proper promotion and very little warning, many of the songs featured on Swift’s new album perform better on Spotify than the singles from her latest album, although these lover layoffs were backed by advertising campaigns and media noise.
There are a number of possible explanations for this phenomenon, but the simplest seems to be that the fans were so excited folklore they rushed to stream it … and keep coming back for more, as there is obviously a large audience enjoying what they hear.