Sony is launching an exclusive streaming service for Bravia XR TV owners

The service is pre-installed on all new Bravia XR 4K and 8K models, including the Master Series Z9J 8K LED and Master Series A90J, along with 4K LED models such as the X90J and X80J (for a full list, see here). Purchasing these kits gives buyers access to vouchers by providing more credit for higher-end kits. They can then be redeemed to broadcast different titles, although it is not clear for how long.

Among the titles available for streaming, Sony has promised “the largest IMAX enhanced movie collection”

; with remastered IMAX picture and DTS sound. Sony has not said how many IMAX or other titles will be available, but it will probably be very limited compared to other services. On the other hand, it’s included for free if you buy the Bravia XR, and the extra quality will help you maximize the experience with your sophisticated new TV.