The PlayStation’s competition far outstrips its gaming rivals, Sony PlayStation chief Jim Ryan told Axios.
Why it matters: As entertainment converges on every possible screen, the old distinctions between the gaming, movie, streaming, and even social media businesses are becoming less relevant.
- “We’re an entertainment company with a community of over 100 million gamers with truly exceptional levels of engagement and engagement,” Ryan told Axios when asked how he defines the PlayStation and its competition.
- “I would say unequivocally that we compete for free time and that any definition of competition must go beyond what is traditionally defined as a game,”
The big picture: Sony added to its nimble and largely successful launch of the PS5 in November with news this spring that it plans to expand its key franchises to at least 10 new movies and shows.
Sony’s PS5 console starts hot in the first seven months, but market leaders in previous generations of video game consoles struggled or just failed in the next, something Sony is doing its best to avoid.
- Sony is learning from one of the few disadvantages of the PS4, the lack of hot games early.
- “Yes, the outcome during the PS4 cycle was excellent,” Ryan said, referring to a number of critically acclaimed blockbuster games that were exclusive to Sony’s previous console, “but most of these games appeared in the second half of the cycle. . ”
- Sony accelerated game production early for the PS5, with a number of exclusive games at launch, followed by Returnal in April and Ratchet & Clank: Rift Apart in June.
Sony’s biggest challenge for the PlayStation it doesn’t seem to make games for the PS5, but it does supply consoles to customers.
- The company says it delivered a record 7.8 million PS5s by the end of March, but demand is high, production is hampered by a shortage of chips and consoles are hard to find.
- “It really disappoints me and upsets me, especially when resellers and bots manage to get hold of the stock,” Ryan said.
- Sony is “working incredibly hard” with retail partners to get the PS5 in the “right hands,” he said, citing Sony’s own PlayStation Direct distribution service as a way to help. This US program will expand in Europe before the end of March 2022.
Sony is also targeting expansion to mobile devicesas it joins other console gaming centers in the desire for a larger mobile market. There would be something to show there soon, Ryan said.
- “It is thought that our IP portfolio is in such a strong state at the moment, it seems perverse to limit the enjoyment of it to our existing PlayStation community,” said Ryan.
- Sony listed the inauguration for the head of PlayStation Mobile earlier this year. Asked about the status of this role and whether Sony will focus on acquiring a studio or developing an in-house experience to create mobile games, Ryan said: “We are working on a number of models to open mobile devices. You will see the first fruits of this sooner than you think. “
PlayStation made the news in December last year for the game decided not to sell. In December, he removed the long-awaited but surprisingly buggy third-party game “Cyberpunk 2077.”
- “It was a difficult decision for us, but in the end we had to act in the interest of the PlayStation community, not deliberately sell a game that could lead to a bad experience for them,” Ryan said.
- Sales of the game have suffered, said its studio CD Projekt. The studio is in constant discussion with Sony to bring it back.
- Ryan did not provide details on what will be needed to return the game.
What next: After Ratchet & Clank, the future of the PS5 is a little less clear, but overall the PlayStation will expand significantly.
- Sony’s next big game, Horizon Forbidden West, is officially out for 2021.
- Of these numerous television and video projects, the first major is likely to be Uncharted, scheduled for release in February.
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