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Sony unveils 2021 “XR” OLED TVs A90J and A80J – HDMI 2.1, brighter OLED panel, more



Today, Sony introduced its new OLED TVs for 2021. The "Master" A90J series has a brighter OLED panel and will be available with up to 83 inches.  Sony is also introducing Google TV and its XR Cognitive Processor.

Sony 2021 OLED TV range

In addition to their own range of 2021 LCD TVs, Sony today introduced two new ranges of OLED TVs for 2021; A90J and A80J. In 2021, Sony will use the same model names throughout Europe and North America. J refers to the 2021 generation. The company introduced its new TVs as "the first television cognitive intelligence televisions". They will be sold as high-end XR models, and the XR monitor will be widely used to describe Sony's upgraded video and audio systems, including a new, improved video processor. - "Powered by the XR cognitive processor, the brain of the new BRAVIA XR, TVs use an entirely new processing method that goes beyond conventional AI, designed to reproduce the ways people see and hear. When we see objects, we unconsciously focus on certain points. The cognitive intelligence-driven XR processor divides the screen into multiple zones and detects where the image's "focal point" is.While conventional AI can detect and analyze picture elements such as color, contrast and detail separately, the new XR cognitive processor can cross-analyze multiple elements at once, just as our brains do, " said Sony.

Sony A90J 2021 OLED TV