Shotwell added that the application for approval of 30,000 additional satellites does not necessarily mean SpaceX builds and launches them all. It needs significantly fewer satellites (costs about 24 launches) to cover the planet. Rather, it is overhead that allows SpaceX to offer personalized customer service. Elon Musk reiterated during the roundtable that SpaceX is testing encrypted internet services for US Air Force aircraft.
As before, SpaceX has to hurry. Amazon also hopes to roll out broadband satellites, OneWeb delivers its own vehicles, and Alphabet Loon balloons have already seen service. If SpaceX takes too long, it risks losing its customers to competitors who would be more than happy to fill the void.