Spotify wants to turn most of its original podcasts into TV shows and movies. Today, the company announced a partnership with Chernin Entertainment, the production company behind Ford vs. Ferrari,, Hidden figures, and New girl, to develop TV and movie games based on exclusive Spotify and original podcasts. At first glance, the partnership means that Chernin will get the first attempt to develop sites around Spotify IP. Spotify says his library now consists of more than 250 original shows, of which Chernin may initially work.
“Spotify has one of the largest unlinked IP libraries in the world today, and this library is added daily,”
Turning podcasts into movies and shows has already proven to be a potential money maker for companies. Chernin, Spotify and Pineapple Street Media are already collaborating on a TV adaptation of Clearing, and Gimlet Media, now owned by Spotify, also ran the show Coming home in the original Prime Video series.
Podcasts are cheaper and easier to make than TV shows, and can prove that the story is worth it before studios commit to funding expensive on-screen production. Even movie stars, such as Rami Malek, take part in fictional podcasts, defining themselves as audio stars with the potential to be included in the visual adaptation of their show.
Spotify partners with Chernin means it has a reputable production company that is looking for opportunities to take advantage of the company’s catalog without Spotify having to work in Hollywood.