Spotify is upgrading its Family Plan subscription with new features that are ̵
1; wait for it – family oriented.
Spotify is currently conducting a new test of the characteristics of a family plan in Ireland, with some improvements being directed towards parental supervision. As part of the upgraded offering, for example, parents can set an explicit content filter in their children's account by blocking explicit content. The filter is password protected so only parent accounts can access the feature.
The loosening restrictions led to the rapid sharing of Family Plan subscriptions with friends and family. After years of abuse, Spotify commits to tighter IP checks to crack down on fake families.
At the time of Spotify's latest earnings report in the second quarter, the company even blamed the sharing of the account for declining revenue. A recent report found that revenue per capita has declined since 2015, thanks in part to in-game bills. Spotify knows this and they plan to raise the price to compensate.
Scandinavia is a good test for price increases as the service is firmly anchored in the region. Overall, Scandinavians are also less price sensitive than other emerging markets, so the streaming giant has more freedom to experiment.
Other Plans Spotify worked with including a two-person plan for $ 14 a month. But their biggest push right now is towards an improved, more valuable family order.
And that makes sense. At this point, Spotify desperately needs to do something before its family plan just turns dead.