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Starbucks risks more deviation from War for Christmas with Fun Coffee

There seems to be something about the word "Christmas" that Starbucks doesn't like.

This week the coffee chain unveils four new seasonal cups – and none of them uses the word "Christmas." coffee ”on a just designed sleeve for a cup.


  The new Starbucks designs, on the left, are "Merry Stripes", "Merry Dance,

on the left are "Merry Stripes", "Merry Dance", "Polka Dots" and "Stripe Candy Cane." (Starbucks)

"I'm about to jump into the drama of the Starbucks holiday mug by saying 'Fun Coffee' is the stupidest slogan I've ever heard," one Twitter user wrote.

"A multi-billion dollar corporation and they went out with Merry Coffee. Lele, ”remarked another.

Starbucks previously faced backlash from Christmas traditionalists when it issued ordinary red glasses in 2015 and the Unity Symbol in 2016, just a week before the presidential election. In recent years, there has been a festive design of colorful patterns.

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Is the variation in the use of the word "Christmas" extending beyond Starbucks difficult to measure. But in 2017, President Trump tweeted on Christmas Eve that Americans have been "proud to say Merry Christmas again" since he took office.

"I am proud to have charged with the assault on our coveted and beautiful phrase," he wrote. "WITH CHRISTMAS !!!!!"

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