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Starlink has no plans to offer price levels



This long-exposure image shows a trail of a group of SpaceX Starlink satellites passing over Uruguay.

This long-exposure image shows a trail of a group of SpaceX Starlink satellites passing over Uruguay.
Photo: Mariana Suarez / AFP (Getty Images)

Starlink opened pre-orders for its service in February for a $ 99 deposit, but the company doesn’t seem to be planning to offer any differentiated plan to people hoping for some options.

SpaceX PSpeaker Gwyn Shotwell, speaking during a panel at the 2021 Satellite Satellite Forum on Tuesday, said he did not “think we will do differentiated consumer pricing” for Starlink’s satellite Internet service CNBC. Shotwell added that the company “will try to keep it as simple and transparent as possible, so there are currently no plans for the level of users.”

This could become a breakthrough for potential subscribers who were hoping for a discount – or in this case, even a premium – version of the service from the one it currently offers. Recoverable $ 99 offering a deposit which was released in February does not cover the total cost of the service.

The Starlink installation kit costs $ 499 and includes power supply, wifi router and mounted antenna. Shipping and handling will add at least another $ 50 to this price. And then there is the service itself, which is worth it $ 99 per month. This may make the service less accessible to, for example, low-income households in rural areas. And these customers can be serviced better from Starlink’s satellite service than they could be with 5G.

But that’s what Shotwell said Starlink is trying to serve, commenting that the company “will be able to serve every rural household in the United States,” according to CNBC, or about 60 million people.

If this is the case, it seems that Starlink may need to seriously re-evaluate its initial costs.


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