Actor Jaleel White, whose character Steve Urkel in Family issues was a mainstay of culture in the 1990s, entering the cannabis business with its own brand, as Forbes reports. His ItsPurpl line, which he produces in partnership with 710 laboratories, includes variants of the Purple Urkle strain. ItsPurpl will launch in California on April 20.
“The thing that always stood out to me was there [was] “There is no clear leader in the purple grass fire brand,” White said Forbes. “It didn’t make sense to me that no major company had claimed this tape, so why not me?”
In addition to the classic Purple Urkle look, White said there is a strain called Stefan that is Purple Urkle x The White.
“I feel a bit like Willy Wonka, it smells so much like grape candy,”