- Subway introduces protein bowls and the ability to double protein on sandwiches.
- Protein bowls have a filling length, minus the bread.
- The bowl can be an attempt to please keto customers.
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Subway has just introduced a new menu item outside the chain̵
Protein bowls are essentially just the contents of every Subway sandwich in a bowl, without the bread. Each leg can be turned into a protein bowl, says Subway, with “the same portion of protein, vegetables, cheese and sauce.” Although it’s the same filling as a long sandwich, Subway emphasizes how much meat is in the bowl.
“Accumulate the protein with a protein bowl of sweet onion teriyaki onions. And we really mean a pile,” says the description of a sandwich. The bowl costs the same amount as the legs with the same protein.
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Subway already sells salads, but protein bowls contain about twice as much meat as Subway salads, Brand eating said. For an additional $ 2, customers can double the protein in bowls and legs. Although this promotion is for a limited time, Subway says protein bowls are a constant addition to the menu.
With this addition, Subway attracts two current fast food trends.
First, eliminating bread and focusing on protein may appeal to customers following a keto diet. Keto-friendly fast food options have been growing in recent years. In 2019, Blaze Pizza introduced an option for keto pizza made from flaxseed, eggs and cheese instead of wheat flour for a network of six grams of carbohydrates. Most recently, Chipotle introduced cauliflower rice to keto customers, along with its own bowls designed specifically for dieters of Keto, Whole30, vegan and vegetarian diets.
Subway is also using the celebrity to promote high-protein options by attracting former NFL Pro-Bowler Marshawn Lynch. Celebrity promotions aimed at young customers have been extremely successful recently for McDonald’s with Travis Scott and Dunkin’s with The Charli. Like the other two celebrity collaborations, Subway’s protein cups use pre-existing menu items to attract customers, analysts said.
In other words, brands could absorb the energy and excitement of a new product without actually adding anything.