Fans of Taylor Swift should no longer leave what her transcripts from her old catalog may sound like pure speculation. She revealed a fragment of one of them in an extremely comical new ad for the dating site Match: a repeat of her hit in OG “Love Story”.
Swift posted on Twitter: “Okay, so while my new transcripts are NOT being made, buddy @asked me if I could use a snippet of one for the LOLsome ad he wrote, so … here’s a short tip of Love Story! We are working hard to get the music soon! ”
Okay, so while my new transcripts are NOT made, my friend @VancityReynolds asked me if he could use a snippet of one for the LOLsome ad he wrote, so … here̵7;s a sneak peek of Love Story! We are working hard to get the music soon! https://t.co/0vBFXxaRXR
– Taylor Swift (@ taylorswift13) December 2, 2020
The tweet links to Swift’s friend Ryan Reynolds send another minute-and-a-half-long commercial in which a devilish-looking figure from Legend finds true love with a young lady in a deserted big city, despite or because of quarantine conditions. “I just don’t want this year to end,” says the monstrous figure at the end, as soon as the happy couple poses in front of a literal fire in the dump as flaming fireballs approach the ground.
The new version of Swift’s “Love Story” starts about half of the commercial. And it answers the musical question: Will Swift record sounds of his old material or interpret them for a new era? From this example, the answer seems clear: the first.
This is a strong indication that Swift really meant it when she said she wanted to focus on Big Machine versions of her first six albums by giving fans an alternative that caters to exactly the same needs – or, just as importantly, gives advertisers and music supervisors this alternative. Shamrock, the new owner of its master records, will not be able to license the music for synchronization without also having the rights to the publication held by Swift.
The maximum effort is described in his biography on Twitter as a “company that makes” movies, TV series, content and cocktails for personal entertainment on @. Sometimes we release them to the general public. “
A match made in hell is still @match. Latest work from @MaximumEffort # 2020LoveStory pic.twitter.com/kGL02PIqin
– Ryan Reynolds (@VancityReynolds) December 2, 2020
In an interview with Good Morning America last week, Swift had said, “So far of the ones I’ve recorded, I think it was the most fun to do a love story because the older the music, the voice was so teenage and sometimes when I hear my older music and my older young teenage voice, it makes me feel like a different singer now. So it was the most fun to re-record ones that I felt I could actually improve the song. “
However, the version heard in Match’s commercial returns strongly to the country’s instrumentation, if not the exact sound of the 2008 original, a major crossover hit from her second album. The single not only tops the country’s chart, but reaches number 1 in modern and popular adult formats 40.