Christopher Nolan’s blockbuster does not need to open in New York or Los Angeles.
There is no shortage of social media, but Christopher Nolan’s “Tenet” has many reasons to keep its internal opening on September 3rd. Allowed: If Warner Bros. had to wait for the opening of New York and Los Angeles, that date would be very unlikely. Traditionally, these regions are so key that many films initially open only in these two cities, but with Tenet we can rightly expect the opposite: it will open almost everywhere except in these large metropolitan areas.
Like Warner Bros. announced, “Tenet” will appear in “selected” cities. Not all. They know that initially they will not play everywhere, including in the first two markets in the country. Given COVID-1
Theaters already operate in most of these countries; Today in the United States, 45 states allow indoor theaters to operate (with precautions) in all or most locations. Due to the lack of a new product, most still do not. To prevent the opening on September 3, governments will have to close them – and this is much harder to do than delaying the opening permit.
We have spoken to exhibition sources in some of the riskier regions who are wondering if they will make the date, but it is clear that most of the nation’s cinemas will open as allowed. They are not irresponsible people, but the survival of their companies depends on it. And they will play Tenet.
The majority of the US population now has indoor theaters to see Tenet on September 3, and most of them have drivers as backup. Even in COVID-19 hotspots like Atlanta and Houston, indoor theaters are open; areas that today prohibit theatrical openings may change.
Cinemark has already discovered some of the first three internal chains. Regal’s website is set August 21 as its target, and AMC said it expects it to open by the end of August for most theaters, if not earlier. Broad versions are set to begin on August 21 with “Unhinged”, “Antebellum”, “Words On Walls Walls” and the reissue of “Inception” (Warner Bros.). Everyone is expected to play with basic marketing support and widespread business as usual. Expect other movies to be provided.
That’s three weeks from now. Making that date will be the first step towards launching Tenet 13 days later, on September 3rd. More theaters can wait using this film to reopen Sept. 3. practices for influencing decisions. The hope is that the two weeks leading up to Tenet will create momentum (also: one of the reasons foreign territories get the film first).
We have compiled a comprehensive list of the current rules for opening a theater; our sources include extensive research done by the National Association of Theater Owners in addition to external verification. In addition, reported thunderstorms from theaters opened last weekend showed indoor theaters operating in more than 40 states.
Based on these data, only Arizona, California, New Jersey and New York face closed theatrical closures across the country. Arizona has an opening date of August 9; the others have no date. Some metropolitan areas, such as Seattle and Detroit, also lack approval.
Most states have capacity constraints. Some range from 25% to 66% for an audience; others have a specific maximum, regardless of the size of the audience. There are different rules for social distancing almost everywhere.
That said, even if all of California and New York can’t open a few other areas besides that, more than 80 percent of the population will still have the potential to see Tenet indoors. Not that all movie buffs within these numbers will be present; some unspecified part of the audience – probably significant – will not return, even if it is hailed as the greatest film ever made.
Again: It’s all the way it is now. This is rubbing. The last six months have shown that making solid predictions is foolish. But it is certain that it will not happen.
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