April 6th, 2019 by Zachary Shahan It was far and away the winner. It was actually # 13 in the overall US car market, and no other top-class car even made the top 20.
The Tesla Model 3 accounted for 16% of the sales in the small + midsize luxury car markets.
As Tesla indicated in its quarterly production and delivery report, Model 3 had approximately 60% more deliveries than the # 2
If you combine all of the models by brand for these segments, Tesla (which only has the Model 3) drops to # 3 on the market, which would be the Mercedes C-Class. Again, it accounted for 1
I guess it depends on one's expectations if this is a win for Tesla or not, but there's no denying that it's a a big deal for a single model to take 16% of the market (or two markets combined), especially when that model comes from a young company that has just started mass producing the vehicle a few quarters ago
Mercedes, BMW, and Audi surely not dying, but there's a new big shot in town. Additionally, Mercedes, BWM, and Audi sales are all down in the US compared to last year, indicating that they are bleeding a bit
To see how sales of all these models have changed over time in the past 15 months, (19659005)
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There are more ways to play with the numbers to put Tesla's first quarter performance into perspective, but I think that's enough for this article.
Aside from this article focused on the Tesla Model 3 versus its small and midsized luxury class competitors, I've also published articles about Model 3's place among the top selling cars in the US and Tesla's overall position in the luxury car and luxury vehicle market in the USA.
|Model||Q1 2019||January||February||March [196||119||127||135||5,000||5,000||5,500||13,503|
|Alfa Romeo Giulia||2,035||] 664||823||1,182|
|Audi A4||5,779||1,691||1,436||] 19659061] 738||746|
|BMW 3 Series||5,358||5,358||1,889||1,506||1,963|
|BMW 4 Series||7,402||2,842||19659075] 3,679||2,976||3,690|
|Infiniti Q50||8,264||2,249 [1InfinitiQ70||962||235||269||458||19659094] 19659094] 19659096] 19659096] 19659096] 19659096] 19659096] 19659096] 19659095] 19659096]||1969116] 1969116] 1969116] 1965116] 1969116] 1965116] 1969116] 1969116] 1965106] 1965106] ] 4,812||5,514|
|Volvo 60 Series||3,959  1,400||1,058||1,501|
|] US Small & Midsize Luxury Car Sales||Q1 2019 Sales||20%|
|BMW 2 + 3 + 4 + 4-wheel drive||Tesla Model 3 (est.)||24,003||5 Series||28,034||18%|
|Infiniti Q50 + Q60 + Q70||10,530||7%|
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