Tesla kills his client referral program as early as February 1, 2019 because the popular program is too expensive to maintain. But now, less than two months later, Tesla returns it with new incentives aimed at rewarding customers and introducing new ones.
Tesla's customer targeting program has provided an incentive, including six months of free charging Reload Stations, launching a selected photo in deep space, VIP invitations and even free Roadsters. The awards, said then CEO Elon Musk, began to increase their costs for vehicles. In short, the incentives to keep existing customers and drive new sales have reduced the company's margins.
Tesla announced on Thursday that he will introduce a new referral program that was triggered
"While our previous targeting program has been very successful, it has come at a considerable cost, and closing the program last year has allowed us to pass on these savings to customers," Tesla writes. blog post. "Since then, we've restructured the program to save the company's money while offering exclusive prizes."
According to the new program, if a customer purchases a new Tesla using a forwarding code, the new and existing owners will  Every reference also gives people a chance to win the Y Models founder series every month and a three-month supercar to the founder of the Roadster series signed by Elon Musk and Franz von Holzhausen.
Model Y, which was unveiled earlier this month, is expected to be released in the autumn of 2020. Owners of Tesla, who already have unlimited Supercharging, get two chances to win with every referral.
The prizes are still big, but there are stricter rules. In a series of tweets Thursday, Musk said that customers can win every prize only once, adding that "the intention over time is to allow those who have no immense presence in social media to win."