Tesla's customer referral program, in which Tesla owners can give their friends a referral code to get six months of free charging via the Tesla's Supercharger network, will end on March 1st, Elon Musk said in a tweet on Thursday.
The referral program was adding too much to Tesla's cars, especially the Model 3, Musk said in a follow-up tweet. The move comes amid a greater cost-cutting effort by the electric car company. Late last month, Tesla cut prices on the Model 3 in China, and last week, it has discontinued the lowest-priced versions of the Model S sedan and Model X SUV
The Tesla customer referral program will end on Feb. 1. If
– Elon Musk (@elonmusk) January 17, 2019
In his last quarterly report , Tesla recorded its first profit in two years, posting a net profit of $ 311.5 million and $ 881 million in free cash flow.
Tesla first launched the referral program back in 2015 with the goal of turning the company's enthusiastic early adopters into de facto sales reps. The new buyer gets a nice little perk, while the owner makes the referral wins and a variety of prizes, including a Powerwall home battery. Meanwhile, Tesla won new converts.
Over the years, the program went into several iterations.
According to Electrek the referral program has been renamed to the "Referee" Recently encountered problems, including unfulfilled prizes and unused codes.