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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Business https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ The affordable compact SUVs already exist in China – quartz

The affordable compact SUVs already exist in China – quartz



Before Tesla's big model to reveal an event Thursday night (March 14th) in Los Angeles, CEO Elon Musk was annoyed by the latest addition to his new model, another SUV.

Tesla already has a premium SUV Model X. The new car is likely to be more compact than the premium version, and closer to the price of the Model 3 sedan, whose price was recently reduced to $ 35,000 for the most basic variations. In order to reduce costs and ease the increase in production, Y will share 75% of the Model 3 parts.

Tesla's new accent on accessibility comes when we are looking to push the world's 3 model, with supplies beginning last month in Europe and China ̵

1; its largest overseas market and the world's largest electric car market, where electric vehicle sales can reach seven million a year by 2025. Tesla is a deeply delighted brand in China, but this is only a small part of Last year, 1.2 million electric vehicles were sold in the country.

Model S and Model X of Tesla have starting prices of over 700,000 yuan ($ 115,000) in China, which is significantly higher than the price elsewhere. Even Model 3 costs between $ 60,000 and $ 77,000 (in Chinese) after the last cuts. Tesla has already begun building the Gigafactory in Shanghai, which will focus on producing Model 3 and Y for local sales, but it is not expected to be produced on a scale by the end of 2020. SUVs from around 80 paywall manufacturers in China

Autohome, a website tracking car prices and models in China, shows that there are currently 48 Chinese SUVs on the Chinese market. Although it is still too early to make a direct comparison, given the limited Y model details, some of these models could compete with Model Y if they offer similar features to Model 3, said analyst Angus Chan. Shanghai for Bocom International

China has at least 16 models (in Chinese) in the compact SUV category. But while Model Y could start at about 450,000 yuan ($ 67,000), with a range of just under 325 miles (523 kilometers) from Model 3, its likely competitors, the leading Chinese electronics manufacturers, have offers that cost less than half.

BYD, the best-selling electric car maker in China in 2018, offers a Song, an electric SUV model equipped with a battery range of 400 kilometers (250 miles). Song's initial price is about 190,000 yuan ($ 28,000). The company sold around 33,000 of the Chinese (2018) model in 2018, according to the Chinese information portal Sina.

The BJEV, a state-owned manufacturer, has an EX5 that starts at an even lower price of 170,000 yuan (

The big wall that sold most of China's most exported Chinese Jeans last month, including electric and fossil , has a ORAiQ – with a 360-km battery, its price is about 190,000 yuan (Chinese link), and Great Wall has sold around 3600 ORAiQ in 2018.

There is also Xiaopeng, a five year old EV model inspired by Tesla Xiaopeng's standard G3 model starts at about 160,000 yuan (Chinese link) with a 351-kilometer battery range. The 24-car G3 from December

The upcoming ES6, the 5-seat SUV, starting at 358,000 yuan with a 510km battery life, may also compete with the Y model, said John Zeng, director of the Chinese an office of LMC Automotive in China NIO Chief Financial Officer Louis Hsieh said in his earnings for 2018 that NIO will start delivering ES6, which can come to NIO's showrooms in May.

Even in the luxury segment, Tesla is now facing competition from local brands. NIO's seven-seat SUV ESO was the best-selling luxury SUV in December, according to CleanTechnica. NIO sold 11,328 ES8 in 2018, while Tesla sold around 16,360 cars in China, according to LMC Automotive. Tesla declined to comment on sales data.

The merger in the mass market segment may take other risks for Tesla in China, where recent changes in the company's ocean ship prices have provoked indignation among Tesla's owners.

Some buyers were losing the tens of thousands of dollars because they were buying X just before the February cut, which cost them another $ 26,000 compared to the price now. Others were unhappy because they wanted to connect with a luxury brand.

A woman owned by Tesla, named Yuan, said in an interview (a video link in Chinese) that she has not bought Tesla bought in December after the price drop: "In the past, this was a great thing it was this … [the price cuts] hit hard on the brand identity. " "Tesla needs to be more careful when adjusting its price," said Tolibar Ma, investment analyst and securities firm Guotai Junan International. "Reducing their price will harm the image of the brand because the higher price in part represents their premium on the market."

Sometimes it seems that even Musk is not so sure about the wisdom of a constantly changing price strategy. In response to questions about Twitter pricing strategies, Musk said Tesla's additions to Enhanced Autopilot and Full Self-Driving Capabilities will return to the normal price on Monday.

While on the way, Tesla's model will result in increased global competition from traditional fossil fuel manufacturers that go into the electricity market. Volvo Cars, the Swedish car maker owned by the Chinese car company Geely, said it wants 50% of the sales of cars to be electric for six years. German Audi and Mercedes Benz also put into service electric vehicles in Europe and China.

Tesla will face a completely different situation by 2020, as most of the car brands will launch new products for electric vehicles, said Zeng, LMC Automotive. analyst. Tesla will only finish with a niche market if he continues to focus on the premium branding position, he added.

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