Most of the fires are arranged by logging and twigs to clear the land for livestock. The practice is on the rise, encouraged by Jair Bolsonaro, a populist pro-business president of Brazil, backed by Mr Nar. "Beef cocoa" in the country.
So, for those who wonder how they could help save the rainforest, known as the "lungs of planet "to produce about 20% of the world's oxygen, the answer may be simple. Eat less meat.
Finland has already sailed. On Friday, the finance minister of the Scandinavian country called on the European Union to "urgently review the possibility of banning imports of Brazilian beef" in the Amazon fire.
Brazil is the largest exporter of beef in the world, accounting for nearly 20% of total global exports, according to the USDA – a figure that may increase in the coming years.
Last year, the country delivered 1.64 million tonnes of beef – the highest volume in history – generating $ 6.57 billion in revenue, according to the Brazilian Beef Exporters Association (Abiec), an association of more than 30 Brazilian meat processors companies,
The growth of the Brazilian beef industry is due in part to strong demand from Asia – most notably China and Hong Kong. These two markets alone account for nearly 44% of all Brazilian beef exports in 2018, according to the USDA.
And a trade deal reached in June between the block of Mercosur countries in South America and the European Union could open up even more markets for the Brazilian beef packing industry.
Speaking after the agreement, as announced, Abiec's head, Antonio Kamadeli, said the pact could help Brazil gain access to future new markets, such as Indonesia and Thailand, while boosting sales with existing partners, such as EU. "A deal of this magnitude is like an invitation to talk to other countries and trade blocs," Kamadeli told Reuters in July.
Once implemented, the transaction will remove a 20% charge on beef imports into the EU.  But on Friday, Ireland said it was ready to block the deal unless Brazil took action on the Amazon.
In a statement, Irish Prime Minister Leo Varadcar describes as "Orevelian" Bolsonararo's attempt to blame fires on environmental groups. Varadkar said Ireland would monitor Brazil's environmental actions to determine whether to block the Mercosur deal, which is two years old.
He added that Irish and European farmers could not be told to use less pesticides and to respect biodiversity when making business deals. with countries that are not subject to "decent environmental, labor and product standards."
In June, before the tropical rainstorm began, the Irish Farmers Association called on Ireland not to ratify the deal, arguing its terms would were at a disadvantage for European beef producers.
Bargain or no deal, Brazil's beef industry is projected to continue expanding, boosted by natural resources, grassland availability and global demand, according to Organization for Economic Co-operation and Development (OECD).
And with that growth comes steep environmental costs.
The Brazilian Space Research Center (INPE) said this week that the number of fires in Brazil is 80% higher than last year. More than half are in the Amazon region as a spell disaster for the local environment and ecology.
Alberto Setzer, a senior scientist at INPE, told CNN that burnout can range from small-scale agricultural practices to new deforestation for mechanized and modern agribusiness projects.
Farmers wait until the dry season to start burning and clearing areas for their livestock to graze, but this year the destruction is described as unprecedented. Environmental campaigns have blamed the problem on Bolsonaro, which they said encouraged ranches, farmers and loggers to exploit and burn tropical forests, as never before, with a sense of impunity.
Bolsonro has dismissed fire responsibility allegations, but it seems a clear change
And if rainforest rescue is not enough to convince carnivores to stop eating brazilian beef – greenhouse gas emissions that produce cattle.
Beef is responsible for 41% of greenhouse gas emissions from livestock, and this livestock represents 14.5% of total global emissions. And methane – the greenhouse gas from both ends – is 25 times more potent than carbon dioxide.
An alarming report published last year by the report of the United Nations Intergovernmental Panel on Climate Change (IPCC) says that changing our diets can contribute 20% of the effort needed to keep global temperatures from rising 2 ° C above pre-industrial levels. Namely, eating less meat.
However, global consumption of beef and veal is expected to increase over the next decade, as projected by the Organization for Economic Co-operation and Development (OECD) and the Food and Agriculture Organization of the United Nations (FAO).
The Joint Report predicts that global production will increase by 16% between 2017 and 2027 to meet demand.
Most of this expansion will be in developing countries, such as Brazil. CNN's Arno Siad contributed to the London report.