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The Amazon Fire TV Stick and Fire TV Stick Lite announced start at $ 30

Amazon Fire TV Stick Lite


Amazon announced two new Fire TV products during its big online hardware event on Thursday. Amazon’s Fire TV gadgets compete directly with Roku and Apple TV, offering people access to popular apps like Disney +, Netflix, Hulu and more.

Amazon says people spend more time in front of the TV than ever because of the spread of the coronavirus. He sees the TV as the center of the household and wants to get even more features in front of consumers to bring them back. The new features could help it compete more aggressively against Roku, which still has a 50% market share of globally connected TV streaming hours with strong growth potential, according to a note from an analyst at Deutsche Bank in August.

The new Fire TV Stick and Fire TV Stick Lite will be the first of Amazon̵

7;s streaming gadgets to offer a redesigned home screen when they launch next week, although changes will also come to existing Fire TVs starting in the first quarter of 2020.

Here’s what you need to know.

It’s easier to find things to watch, new user profiles

The new interface of Amazon Fire TV, which includes user profiles.


Amazon’s vice president and general manager of Fire TV, Sandeep Gupta, told CNBC that Amazon had received feedback from users that the home screen was overcrowded. Amazon is working on a redesign to make it easier to find things to watch and quickly get into live TV.

“Today you can search for comedies or stuff from Tom Cruise, but we tried to make a landing place when you don’t know what you want to watch. It shows you free stuff, movies and TV shows, wider categories, apps and more. “said Gupta. Gupta said quick access to a TV guide would provide a familiar experience for people switching from cable to streaming.

The new software supports up to six user accounts. This means you can log in to your account and see the shows and movies that Amazon recommends to you, while your significant other can use a separate account for their personalized recommendations. You can also create profiles for children that will only show child-friendly content that you have approved. Before that, you’ll need to switch accounts in any app, such as Netflix or Hulu, to see content recommended for you in those apps.

The latest software provides a new option for watching your Ring or Alexa-ready camcorders on your TV through picture-in-picture – something like seeing a small window on your screen – while watching movies or a TV show.

Finally, Amazon is expanding its Alexa voice assistant on Fire TV. Gupta told CNBC that there were billions of requests to Alexa and that it had seen an 80% increase in Fire TV’s requests over the past year, although he did not give specific figures.

“It’s a good indication for people like Alexa and they use it more to manage routines, recipes, whatever they are, in a centralized place,” he said. Alexa’s answers now pop up and cover only a small part of the screen so you can continue watching or doing what you were without being interrupted.

Video chat for Amazon Fire TV Cube

Amazon Fire TV Cube


Apart from the Fire TV sticks, although still part of the new software that will be released on other Amazon Fire TV gadgets in the first quarter of 2020, there is new video chat support.

People with the second generation Fire TV Cube will soon be able to add a Logitech webcam for video chat via Fire TV. It will support video calls with Alexa and later Zoom. It will not work on Fire TV sticks, as it requires a USB port, which is located only on the Fire TV Cube.

New price of Amazon Fire TV Sticks and release date

The new Amazon Fire TV Stick


Fire TV Stick and Fire TV Stick are relatively similar. They will cost $ 39.99 and $ 29.99, respectively. Fire TV Stick offers support for newer technologies, such as HDR and Dolby Atmos, if your TV and speakers support them. Nor do they support 4K video and are limited to 1080p, so don’t buy them if you have a 4K TV and want the best possible quality.

If you need 4K, look at the Fire TV Stick 4K, which costs $ 49.99, but doesn’t come with the new software. Fire TV Stick Lite is more basic without Dolby Atmos and some of the more advanced Wi-Fi support for more stable streaming. Both are said to be 50% faster than the latest generation Fire TV Stick, but both come with voice remotes that you can use to talk to Alexa to open movies, TV shows, apps and more. .

Pre-orders for the new Fire TV Stick and Fire TV Stick Lite start on Thursday and begin arriving for customers on September 30th.

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