This is the message of Mattel and its newly launched Barbi 2020 Campaign Team.
Four different dolls hope to expose the girls to public leadership roles by showing them a full team for a political campaign: the candidate, the campaign manager, the fundraiser and the voter.
“Since 1959, Barbie has supported girls and encouraged them to be leaders, whether in the classroom, the community or one day in the country,” said Lisa McKnight, senior vice president and global leader of Barbie & Dolls at Mattel.
The Barbie brand first had a doll that ran for president in 1992. This particular set of dolls also highlights different ethnicities, including Black̵
“Since less than a third of the selected leaders in the United States are women, and black women are even less represented in these positions, we created the Barbie campaign team with a diverse set of dolls to show all the girls who they can raise their voices, “McKight said.
The kit sold for $ 39.99 on July 28.