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The biggest advertising and media stories of Business Insider for August 10

Hello! Welcome to the daily Insider Advertising for August 10th. I’m Lauren Johnson, a senior advertising reporter for Business Insider. Subscribe here to receive this newsletter in your inbox every weekday. Send me feedback or advice at ljohnson@businessinsider.com

A quick reminder that the nominations for our upcoming list of marketing technology executives are due by Friday.

Today’s news: The shake-up of WarnerMedia, how TikTok influencers make money, AT&T’s marketing cuts and Amazon’s marketing costs.

Robert Greenblatt WarnerMedia

Robert Greenblatt from WarnerMedia

Courtesy of WarnerMedia

Three top WarnerMedia artists come out amid a big shake after the launch of HBO Max. Read the full note from CEO Jason Killar.

  • New WarnerMedia CEO Jason Killar made changes Friday to shake the media company’s management, Ashley Rodriguez said.
  • Bob Greenblatt, chairman of WarnerMedia Entertainment and directly to consumers; Kevin Reilly, head of content at HBO Max and president of TNT, TBS and TruTV; and Keith Cocosa, executive vice president of corporate marketing and communications, are leaving the company.
  • Anne Sarnoff will lead WarnerMedia’s expanded Studios and Networks group, and HBO program president Casey Bloys will take charge of content for HBO Max, TNT, TBS and TruTV.

Read the full story here.


Addison Ray


TikTok influencers reveal how they make money in 2020, despite the unstable monetization functions of the application

Read the full story here.

John Stankey

AT&T CEO John Stankey

John Lamparski / Stringer

The third largest advertiser in the United States has just postponed part of its consumer marketing team

Read the full story here.

Jeff Bezos

Amazon CEO Jeff Bezos


Amazon’s record profit in the last quarter would not have been possible without a change in accounting and a huge reduction in costs. This raises questions about future revenue growth.

Read the full story here.

More stories we read:

Thanks for reading and see you tomorrow! In the meantime, you can contact me at ljohnson@businessinsider.com and subscribe to this daily email here.


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