On his inauguration, President Biden managed to get involved in one last advertising campaign.
In place of the usual initial cover of the ball – you know, a nice ballad from BionkIt is while the president and first lady dance slowly – we have a dumb sober concert called “Celebrating America” that airs on ABC, CBS, NBC, CNN and MSNBC in prime time.
Hoping that Rachel Madow would sing “You are a Grand Old Flag” as she turned fire sticks, I was disappointed by the less exciting but equally transparent 90-minute program. The evening was little more than a smug PR opportunity for the new administration.
A press release said the program would “demonstrate resilience, heroism and the united commitment of the American people to unite as a nation for healing and recovery.”
Calm down, boys. This was shown by John Bon Jovi at a dock in Florida.
Well, sometimes he actually did what the title said he would do. Songs were presented by frontline workers, teachers and child volunteers. No one would deny their heroism or dignity. But these segments, of course, were narrated by Biden and looked like something like a 30-second spot you’ll see on Ohio television on November 6th.
Just hours after the most important speech of his life, Biden had to deliver another. And this time, instead of being introduced by Amy Klobuchar, he switched to Tom Hanks.
“[We] he wanted to make sure that our opening was not for us, but for you, ”the president said as he stood at the modest, selfless Lincoln Memorial.
“Because of you, democracy prevails,” he added. So if the other had won more votes, democracy would have gone wrong? Does not matter. Bring the songs.
In recent days, politicians and experts have told us that the darkest days of the pandemic are still raging. You wouldn’t understand that from the choice of music: John Bon Jovi covers “Here Comes The Sun”, Justin Timberlake and Ant Clemens in a duet on “Better Days”, John Legend sang the classics of Nina Simone “I feel good” and Foo Fighters shouted “Times Like These” (“I’m rising on a new day!”, Go to the text).
Later, Demi Lovato got stuck on “Wonderful Day” while Biden and First Lady Jill Biden got uncomfortable around the White House, and Katy Perry strapped on the “Fireworks” until the DC sky filled with light in the finale, you know? From today things are going great!
Tomorrow, the networks must stop giving free airtime to their boys to pour out empty feelings and demand real action. Hold the strong responsible, right? Or was it just the last four years?