iOS 14 introduced several privacy changes that are now becoming mandatory for developers, which has led some large companies to be unhappy with Apple. However, Twitter CFO Ned Segal said he was not worried about the changes, as he believed it could even have a positive impact on smaller companies.
During a conference at Morgan Stanley Technology, Media and Telecom on Wednesday (via CNBC), Segal said Twitter felt confident about the privacy changes in iOS 14, which includes a new option that will not allow apps to track users. unless switched on manually.
According to Segal, much of the data collected by Twitter is not tied to a device ID, so he believes the company will not be affected by the new privacy options on iOS 1
In addition, Segal sees this as an opportunity for Twitter and other smaller players to compete fairly with large companies such as Facebook – although he did not mention Mark Zuckerberg’s platform. The CFO of Twitter claims that these changes, implemented by Apple in iOS 14, “level the playing field”, which should have a positive impact on the industry in his opinion:
IDFA will somehow level the playing field. We are in an industry where many people have been much better than Twitter in the past, using all the data that was available, from the device ID to what people are doing on other websites. When we all have the same set of new challenges to face, leveling the playing field will be a really interesting impact on the wider industry.
Segal also said Twitter did not want to be “in the fast IDFA”, assuming the company would wait and see what would happen before asking users to activate the iOS tracking option. Despite Segal’s comments, Twitter confirmed last month that the company expects a “modest impact” on its revenue this year due to changes in the privacy of iOS 14.
The new transparency tracking app will be available to all users, starting with iOS 14.5, which is currently available to developers and users registered in the Apple Beta software program.
Application Tracking Transparency is a new feature that requires apps to ask permission from users before tracking them on other apps and websites. Users will also be able to see which apps have requested permission to track them in the iOS Settings app.
FTC: We use automatic income partnerships. More ▼.
See 9to5Mac on YouTube for more Apple news: