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The devastation of Facebook to be devastated as a Count



Image: Mary Altaffer (AP)

It may soon become more difficult to scale yourself as you scroll through your feed. At least in Facebook, that's it. There are still many other social media platforms out there for you to feel inadequate.

Facebook may soon drop Like counter off News Feed posts, Techcrunch announced Monday – a feature that began testing in April in another of the company's apps – Instagram. While Facebook has not released any of its findings from these tests so far, it seems that things are at least a hit, as reports suggest that Canada is expanding to six other countries soon.

Jane Manchun Wong unveiled evidence on Monday of the new Facebook prototype in its Android app. The tech blogger has developed online, following his hobby of reverse engineering applications for the fun and prototyping based on the scoops he reveals (like the Instagram test mentioned earlier). In the meantime, I'm taking a nap for fun. There, you see, you didn't even need a counter to feel inadequate.

Based on Wong's findings, it seems that the unreleased Facebook feature works identical to the one tested on Instagram. Users can see how many likes they get for their own posts. However, in the posts of everyone else, users can only see the names of people who liked or reacted to them. If you want to split the hair, yes, I suppose you can just list all the names listed and still come up with a total number for publication. But this is a whole new level of pettiness.

Facebook later confirmed to Gizmodo that the company was considering testing this feature without answering when and where it could potentially be deployed. So, at least for now, you can continue to judge your own worth from the number to these little emoji. If Facebook eventually decides to continue testing, it is likely to deploy in a similar fashion to Instagram. That is, by increasing the size of the test group in small increments, in case the idea eventually comes up and Facebook has to pull the plug before losing significant use or revenue from advertising.

It's ironic to look at Facebook from anywhere, get rid of its Like count, given that the platform has helped it launch the trend of what is essentially becoming an online competition for measuring dies. While destroying this feature would obviously not solve all of Facebook's problems, I believe it is a step in the right direction and I hope other platforms will follow.


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