The family circle, one of the venerable seven sisters of cozy home magazines, will close after sending its December issue to millions of subscribers, its publisher reported Wednesday.
Meredith Corp., which bought Family Circle in 2005, also owns such magazines as Better Homes & Gardens, Real Simple, Magnolia, Martha Stewart Living and Southern Living, many of which were acquired when the company purchased the assets of Time Inc. in 2017
Meredith said at the time, he hoped to generate new revenue of $ 500 million by cutting costs and sales.
At the end of June, Family Circle had just over 4 million subscribers, the most recent period for which full numbers were available, according to the Alliance for Audited Media, These clients will receive other magazines from the company's stable, Meredith said.
The Family Circle, founded in 1
Last September, it underwent a major redesign that included a change of focus to focus on parenting, especially of mothers with teens. Long-standing departments such as style, home, food, health and family have been pulled out in favor of taking into account "life and the way we live it," Meredith says at the time.
But in a statement Wednesday, Doug Olson, president of Meredith's Magazine Division, indicated that Family Circle was not performing as well as its sister magazines, saying the company wanted to invest in "highest potential" properties for growth ".
"Sometimes that means making tough decisions," he said
Rory Evans, executive editor of Family Circle, will become executive editor of Real Simple, sharing the title with Liz Vaccariello, vice president of Meredith and group content editor, the company said. Cheryl Brown, editor-in-chief of Family Circle, will become executive editor of Health magazine.