Animal activists rejoice: the interior of Tesla Model 3 is now 100 percent skinless.
On Saturday, Tesla announced that the Model 3 was now completely skinless, including the steering wheel. The company also promised that the upcoming Model Y would also be completely vegan when it debuted in 2020.
Animal rights groups have been urging the automaker to get rid of its cars from animal material for years. PETA representatives raised the issue at the company's latest shareholder meeting, prompting Tesla CEO Elon Musk to promise to comply. But making a leather-free steering wheel seemed like an impossible point ̵
"I believe we were close to having a non-heated, non-leather steering wheel," Musk told the shareholders meeting according to TechCrunch (who reports this first). "There are some challenges when [you] heats unnatural material, as well as how well it wears over time."
PETA has worked with Tesla for years in artificial leather manufacturing. He also campaigns to urge global carmakers such as General Motors, Volkswagen and Toyota to throw animal products into their cars as well. "By throwing away leather, including in its car seats, Tesla saves on the innumerable cows the cruelty inherent in the leather industry and stays true to its focus on sustainability," PETA said last June.
This is not Tesla's first "all-vegan" car. The company has always offered cloth interiors to customers who do not want to use leather, and PETA clarified that it was particularly interested in the more premium faux leather option.