Although a spectacular failure of Juicero—A $ 400 machine that made freshly squeezed juice from squeezing bags full of juice– There are still companies willing to rely on instant food machines based on pods. The last one is ColdSnap which creates a soft on-demand service and other frozen treats if you have another part of the counter to sacrifice for the life of the pods.
It is understandable why companies are still trying to extract gold with the instant food capsule approach. Last August, Keurig Dr. Pepper expects its revenue by 2020 it will exceed 11 billion dollars and although with just a little more effort everyone can create a cup of coffee at home this far exceeds the quality of what a Keurig machine can make; consumers love convenience.
But the biggest concern with instant and bag-based instant feeders is not the quality of the food or beverages they produce, but the pods and bags themselves. Machines produce a lot of unnecessary waste, and while coffee beans are usually recycled or composted at this time, the process of producing and recycling them still consumes resources that do not need to be spent just for convenience when you are half-awake in the morning.
Instead of coffee or “fresh” juice, ColdSnap creates portions of frozen treats per serving, including sweet ice cream, frozen yogurt, iced coffee, smoothies, “healthy shakes”, listens and even cocktails for 60 to 90 seconds. It’s like having a McDonald’s ice cream dispenser and a 7-11 Slurpee machine in your kitchen for your personal use – a very tempting step, of course – but because pod-based machines, ColdSnap requires more kitchen real estate than most -a lot.
The ColdSnap machine is not only much larger than the Keurig, but the pods he uses are as big as a box of hard selter. They are stable on the shelf, which means that the boxes and ingredients do not need to be refrigerated, but they will still fight with your LaCroix and White Claw boxes for space in your closet.
There’s no pricing information yet, as ColdSnap launches a limited beta release in the Boston area this summer, but you can expect the machine to be priced at several hundred dollars, given its ability to quickly freeze ingredients in less than two minutes – plus the cost of one-time pods. Will it be worth the price? Again, the biggest selling point here is convenience, but for less than $ 100, you can get an ice cream machine that removes frozen treats in about 20 minutes from the ingredients that are already in your refrigerator and cabinets. With a little patience, you can probably save a lot of money and a recycling bin full of discarded pods.