The ongoing legal dispute between Epic and Apple is broadcast live this week and a lot amazing things have already come out of it. Tim Sweeney, founder and CEO of Epic, has been repeatedly asked to identify consoles; the money Epic paid for the first nine months of free games in the Epic Games Store was revealed; and we also have this really passive-aggressive email in which Epic tries to persuade or threaten Sony to add a crossover game to Fortnite.
It’s already bomb after bomb by a bunch of well-paid artists who send emails to people as if telling a misbehaved child to do their homework, but it turns out that one particular artist is actually, perhaps, quite pleasant behind the scenes.
This guy is Phil Spencer, the Xbox Head who was recently perhaps annoys some Xbox-Nintendo crash. Most people think that the collapse will be xCloud, Switch’s Xbox cloud gaming service – and if we read between the lines in Phil’s email, that may be true. It appears to be distributing xCloud to other platform owners – Sony and Nintendo – at least from August 2020.
But the biggest revelation (for our money, anyway) is that Phil Spencer is sending very nice emails. He apologizes several times for falling behind (we can get in touch with this) and doesn’t even use so much corporate jargon to understand his position! Of course, maybe he only talks like that with other people like CEO, but still – the art of good email is worth appreciating.
Here is the text of the email with additional readability formatting:
“I owe you a lot of things and I’m behind. I apologize for that, it just happens a lot, but it’s not an excuse.
You’ve obviously seen Samsung announce, and now back and forth with Apple. At the highest levels of [Microsoft], we are committed to pushing for these policies and to continuing to expand the capabilities of our console platforms. You can hear when you feel comfortable.
But I just wanted to let you know that I have your xCloud point on other consoles (I didn’t give up), [Free to Play games] outside [Xbox Gold] (we will get there and I want to partner with you), as well as our ideas for rights in the store as elements that I will review with you to make progress. I’m busy with that, right in the back.
I hope you’re okay,
We bet Phil Spencer is really good at parting with people in a good way.