Peacock and a handful of other NBC apps are coming to Roku after the two sides reached an agreement on Friday.
When Peacock launched in mid-July, it was absent especially at Roku, Fire TV and some smart TV platforms, including Samsung, which all carry other popular video streaming apps such as Netflix, Hulu and CBS All Access. So far, Peacock is not available on the last two platforms.
Following the deal, viewers can expect Peacock and other NBC apps to begin appearing on Roku in the coming weeks.
“We are pleased that Roku recognizes the value of making NBCUniversal’s amazing family of applications and programs, including Peacock, available to all its users across the country,”
The new agreement opens the market for Peacock, which has already been signed by 15 million people, according to NBCUniversal. There are about 37 million active accounts in Roku, according to a call from Roku for revenue since February.
So why did it take so long to get Peacock on Roku? This comes down to advertising.
A spokesman for NBCUniversal called Roku’s demands “unreasonable”, reports The Verge. Peacock wanted more control over its ads, while Roku was strong in its position to control 30% of the ads delivered through applications on its platform.
Another great new streaming app is also missing from Roku, as well as Fire TV: HBO Max. As smart TV platforms seem to give companies like HBO and NBCUniversal better deals, the biggest device vendors (Amazon and Roku) are yet to catch up, although their hardware can work better with these apps than a standalone TV. .