Over the past year, Google has introduced extensive changes to the rules of its Play Store to add real-money gambling apps and respond to criticism of its commission. But the latest update to its guidelines is aimed at arranging the previews to prevent fraudulent users from downloading apps. As part of the new rules noticed by On the edge, Google will effectively ban bad list practices, including promotional tactics designed to make apps look more engaging.
For example, the new application metadata rules prohibit capitalized words (unless it’s a brand name) and prohibit the use of emoticons in application names. Meanwhile, developers will be forced to limit application titles to 30 characters and will no longer be able to use graphics or text to stimulate installation. Apps that violate the upcoming rules will not be allowed in the Play Store, Google said today. To help developers adapt to the new rules, the company will publish more details in the coming months before coming into force later this year.
In addition, the new rules for application visualization assets will take effect in the second half of 2021. They will apply to the functional graphics, screenshots, videos and short descriptions used to display the application’s features. To respond to the changes, Google tells developers to focus on accuracy and meaningful information on subjective words like “free” or “best.” In addition, assets are required to be localized and easy to read so that users can make good decisions about whether to install an application. Again, applications that do not follow the instructions will be penalized, making them inadmissible for promotion and recommendations.
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