Apple Share Play
A new chapter between Apple and Facebook will begin this fall. And that part of the story makes Apple encroach on Facebook in ways it has never had before.
On Monday, Apple unveiled several new social features that will come for the iPhone and iPad with the release of iOS 1
IPhone users will soon be able to have FaceTime video calls with Android and Windows users for the first time. They will also be able to use a new feature called SharePlay, which allows you to chat with FaceTime and watch a streaming movie, listen to music or share your screen with your contacts. IMessage is also gaining momentum, with new features that make it easy to share web links, photos, Apple Music songs, and Apple News articles with your contacts.
In short, Apple is laying the groundwork for a set of social features designed to allow you to do much of what you would normally do on Instagram and Facebook, with just a greater emphasis on privacy. Think of it as a soaked social network, without all the bloated and annoying things you find in other apps.
This is something that will drive Facebook CEO Mark Zuckerberg completely insane.
Zuckerberg has already said that it considers Apple a major competitor, mainly due to applications such as FaceTime and iMessage, which are pre-installed on more than 1 billion Apple gadgets used worldwide.
On top of that, Facebook launched anti-Apple PR and ad blitz late last year for a new iOS privacy feature that limits how companies like Facebook can use your personal information to send you targeted ads. (Facebook makes most of its money from ads and needs targeting data to be effective.)
It’s no coincidence that Zuckerberg hit a 30% fee that Apple collected from many iPhone app makers just hours before Apple’s big event on Monday.
Apple’s new social features in iOS 15 also came long before Zuckerberg was able to complete Facebook’s move toward privacy, which he announced more than two years ago. According to Zuckerberg, in the future there will be two types of social sharing on the Internet: private communication, such as messages on Facebook applications such as WhatsApp and Messenger, and public communication, such as posts on Instagram or the main Facebook service.
Apple’s announcements on Monday proved that you don’t need Facebook for many things you already do on Facebook. Why log in to Facebook or Instagram and give up personal data when you can just as easily share photos, messages and videos right there in iOS 15?
If Zuckerberg was right and would have a wide range of communication, which takes place in a “privacy-oriented” version of the Internet, Apple has largely beaten Facebook by this future.