Twitter has a new advertising campaign taking place in San Francisco and New York, featuring tweets from Twitter memes in which users post two photos (of themselves or otherwise) or statements highlighting how behave differently across social networks.
The campaign, as reported by Creative Bloq, seeks to embrace the platform as a place where weird, funny, viral things happen. And they do – along with all the other crap that happens at the same time on Twitter, ranging from harassment, racism, sexism, white nationalism and Twitter, they are generally bad at implementing their own anti-abuse policies.
But look how funny
According to Creative Bloq, Twitter recently stopped following everyone, including its own CEO Jack Dorsey, and followed the 28 people who were included in this campaign instead. Twitter has confirmed to The Verge that it has obtained consent from all users involved in the campaign with 31 tweets plastered at various metro stations in New York and San Francisco Mooney. The campaign is expected to continue until August 9.
This type of data-driven consumer marketing tactics is increasingly being embraced by brands like Trouble-free and Spotify, turning customer behavior into ads for how strange or human services can be. And it's true: Twitter can be a fun place to go out and find silly tweets to laugh at. But like all social media and most things in life, everything is better with moderation (heh) and is only enjoyable as long as you leave before the negative tweets flood your feed.