Robert & # 39; Bob & # 39; Norris died at Pikes Peak Hospice Care in Colorado Springs, Colorado on November 3, according to a statement released by Tee Cross Ranches founder. Norris is 90.
"If one could be described in three words, for Bob it would be the 'real deal'. His solid authenticity, whether on horseback, sitting in a board room, mentoring a child, or sharing a moment with a friend, was his personal and professional brand. good looks – this got him the unexpected role of the first Marlborough Man on TV, "the ranch site said in a statement.
Norris, who has "never been a smoker," has been featured in commercials for 1
4 years, according to a statement. He quit the ad campaign when Norris "felt he was setting a bad example for his children," the statement added.
Norris is a member of the board of trustees of the National Cowboys and Western Heritage Museum, also known as the Cowboys Hall of Fame, according to the ranch's website.