Some do it because they get angry.
Some force it on them.
And some, well, they allow themselves to be persuaded in the most ticklish ways.
I’m talking, of course, about sacrificing my deep commitment to Apple Macs and turning to Windows computers.
You see, I was fascinated by the experience of a stubborn Apple user who was suddenly lured to forbidden lands.
Mark Frauenfelder has been using Macs for a long time. It started with Windows computers, but it happened to a lot of people in the old days.
Its abandonment by Windows in favor of the Mac in 2002 was so absolute that it appeared in an Apple ad. In it, he describes the “clumsy world” of Windows.
“It’s like staying in a bad relationship,” he said in the ad. It really was like that in those days.
He explained in Boeing Boeing how deeply it is embedded in Apple’s superb sense of design and basic humanity.
Recently a strange day came.
A Gateway official – and the encouragement of Frauenfelder’s 17-year-old gaming daughter – tricked him into trying to get his laptops out of the grave. In this case, the 15.6-inch laptop Creator Series.
Surely such a dedicated Mac user could not bend to such a declassed life.
Still, Frauenfelder began to experience Frisons with pleasure. He enjoyed the numeric keypad and the sudden lack of software.
Ignore something for 18 years and maybe it finally manages to improve.
Windows 10 seemed to surprise him. And not in a negative way surprised those who have used Windows for many years.
The search function makes him happy. It was much faster than OS X Spotlight. Working in the cloud has made switching from one operating system to another quite easy.
And then there was the price. $ 800 for a laptop that enjoyed a barely rotating fan.
This contrasts with the latest MacBook Air, for example. Mine makes a lot of noise just with the idea of tolerating it Mail online a site that some might find understandable.
Frauenfelder turned out to be comparing his new MacBook Pro, configured to suit his needs for a total of $ 3,000. There also seems to be a fan that hums and hisses as often as the New York air conditioner in August.
But can price be reason enough? Surely there are drawbacks to this far cheaper gateway?
Frauenfelder identified only two shortcomings. First, the trackpad, which is far from as delightful as that of his MacBook. However, he solved this with the help of a wireless mouse.
And then there were his preferences for Mac Finder over Windows File Explorer. It’s technically clever enough to play with a few things and make the whole thing look and function like a Mac. His reason? “Because I suspect I have to get used to Windows,” he said.
Then I started to worry. On behalf of Apple fans, you understand.
Many often point to rational reasons why they will not switch from one computer lifestyle to another.
Still, Microsoft was clearly watching Apple’s success, wondering about all the unpleasant things that Cupertino had been spreading since its inception, and decided that there must be something in it.
Using a Mac isn’t just about being built into a way of doing things. It’s a strange sense of respect and emotional commitment to a brand that has helped so many people come to terms with our new strange realm. And even enjoy it.
Fraudenfelder’s struggle sounds emotional rather than rational.
Listen to Freuenfelder’s conclusion: “I I think From now on I will continue to use Windows. “The italics are his, as is his anxiety.
“I feel weird about that,” he said of his struggle. “It feels like a change of political parties. I’ve been a loyal Mac user for almost 20 years.”
One of the big differences – so little understood for so long – between Mac and Windows users was the contrast between emotional involvement and simple utilitarian necessity.
Microsoft bored you with performance. Apple fascinates you with humor, empathy and pure humane simplicity.
The chasm was no doubt closed, but I couldn’t help but smile at Frauenfelder’s beautifully rational attempt to convince himself that it was time to leave his true love behind.
He said: “Windows has become an excellent operating system. That and the fact that Windows computers are much cheaper than Apple computers is enough to get me into the Windows camp.”
Many people go camping for a few days. Few manage to live in tents for most of their lives.
My wife has been a Windows user all day and has few complaints about Windows 10, except for the painfully heavy Dell laptop, which she is forced to use.
I, like Frauenfelder, have been using a Mac for a long, long time. Will the price and the more human Windows convince me to switch? I’m not afraid.
I don’t think my emotions would work. I’m delicate, don’t you know?