What kind of time people find remarkable, when does this change, and what does it say about public perception of climate change? A study conducted by the University of California, Davis, addressed these issues through the prism of more than 2 billion US posts in Twitter. shows that people have short memories when it comes to what they think is "normal" time. On average, people base their idea of the normal time of what happened only in the last two to eight years. This discrepancy with historical climate data may blur the public's perceptions of climate change.
"There is a risk that we will quickly normalize conditions that we do not want to normalize," said lead author Francis K. Moore, assistant professor at the UC Davis Ecology and Policy Department. "We are experiencing conditions that are historically extreme, but they may not feel particularly unusual if we are willing to forget what happened more than five years ago."
Conclusions, researchers have determined infinite and universal entertainment ̵
They took samples of the 2.18 billion geocall tweets created between March 2014 and November 2016 to determine what temperatures generate the most publications over time. They found that people often knock when temperatures are unusual for a certain place and time of the year – especially a warm March or, for example, an unexpected freezing in the winter. in Twitter, which shows that people have begun to see it as normal for a relatively short period of time.
This phenomenon, notes the authors, is a classic case of boiling frog metaphor: the frog jumps into a pot with boiling hot water and instantly pops out. If, instead, the frog in the pot is slowly warming to a boiling temperature, it does not fall off and eventually prepares. Although scientifically inaccurate, this metaphor has long been used as a warning tale against the normalization of ever-changing conditions caused by climate change.
Mood analysis tools that measure the positive or negative association of words provide evidence of this "boiling" effect of the frog. "After repeated exposure to the historical-extreme temperatures, people have heard less about the time, but they still have negative feelings in general, especially cold or hot conditions still seemed to make people unhappy and angry
" We saw , that extreme temperatures still make people unhappy but stop talking about it, "Moore said." This is a real boiling frog effect. People seem to get used to the changes they would prefer to avoid. But only because they do not talk about it does not mean they do not do it any worse. "
The co-authors of the study are Nick Obradovic of the Massachusetts Institute of Technology, Flavio Laneer of the National Center for Atmospheric Research and Patrick Belis of the University of British Columbia