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Alphabet Inc., Anzu Ltd. and Electronic Arts Inc. will emerge as major players in the in-game ad market in 2020-2024
The in-game ad market is expected to grow by $ 10.97 billion, advancing with a CAGR of almost 20% in 2020-2024. The report offers a detailed analysis of the impact of the COVID-19 pandemic on the in-game advertising market in optimistic, plausible and pessimistic forecast scenarios. Imposing locks worldwide has increased the average time users spend in mobile, computer and console games. This has significantly increased the growth opportunities for sellers operating in the market. In addition, the growing adoption of smartphones and the growing penetration of high-speed internet are expected to boost market growth over the forecast period.
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Technavio announces its latest market research report, entitled Global In-Game Advertising Market 2020-2024 (Graphics: Business Wire)
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The in-game advertising market will witness a positive impact during the forecast period due to the widespread increase in the COVID-19 pandemic. According to a market study focused on the Technavio pandemic, market growth is likely to increase in 2020 compared to 2019.
The in-game ad market is driven by the growing popularity of mobile games. The growing adoption of smartphones and the growing availability of high-speed Internet have encouraged game development companies to increase their focus on improving application design. Also, providers are increasingly adopting free models where the entry-level game is offered for free and users have to pay to access advanced levels. These factors have significantly increased the demand for mobile games among end users. In addition, other factors such as an increase in the number of gamers and the growing partnership between advertisers and video game companies are expected to trigger the in-game advertising market to witness a CAGR of almost 20% over the forecast period.
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Main market forecast considerations:
Impact of blockages, supply chain disruptions, demand destruction and changes in customer behavior
Optimistic, plausible and pessimistic scenarios for all markets with the development of the impact of the pandemic
Preliminary as well as market assessments after COVID-19
Quarterly impact analysis and market valuation updates
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Three main participants in the in-game advertising market:
Alphabet Inc. manages its business through segments such as Google and other bets. The company offers Google AdMob, which provides in-game advertising services.
Anzu Ltd. operates through the Advertising Services segment. The company offers advertising services in games for brands in premium games on various platforms such as mobile phones and personal computers.
Electronic Arts Inc.
Electronic Arts Inc. operates through packaged goods and other segments. The company offers in-game advertising services for games developed by the company.
If you purchase a report that is updated over the next 60 days, we will send you the new edition and data retrieval for FREE! Take a snapshot of the report here to get a detailed analysis of the market share of market participants during the blocking of COVID-19: See our photo on the market
Games Advertising Market 2020-2024: Segmentation
The in-game ad market is segmented as follows:
Based on the platform, the market reported maximum growth in the mobile segment in 2019. The growth of the segment may be due to the availability of low-cost mobile devices with a large high-resolution display, which improved the gaming experience of users.
Similarly, APAC presented maximum growth opportunities for suppliers in 2019 with a market share of 41%. Factors such as the growing penetration of the Internet and the growing adoption of cheap smartphones are driving the growth of the market in the region.
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Engines on the market
Landscape of the seller
Market positioning of suppliers
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