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The size of the in-game ad market will grow by almost $ 11 billion amid the COVID-19 pandemic | Forecasting strategy for the new norm Technavio



Form strategic responses during the recovery phases of the industry

Alphabet Inc., Anzu Ltd. and Electronic Arts Inc. will emerge as major players in the in-game ad market in 2020-2024

The in-game ad market is expected to grow by $ 10.97 billion, advancing with a CAGR of almost 20% in 2020-2024. The report offers a detailed analysis of the impact of the COVID-19 pandemic on the in-game advertising market in optimistic, plausible and pessimistic forecast scenarios. Imposing locks worldwide has increased the average time users spend in mobile, computer and console games. This has significantly increased the growth opportunities for sellers operating in the market. In addition, the growing adoption of smartphones and the growing penetration of high-speed internet are expected to boost market growth over the forecast period.

This press release includes multimedia. See the full version here: https://www.businesswire.com/news/home/20201120005596/en/

Technavio announces its latest market research report, entitled Global In-Game Advertising Market 2020-2024 (Graphics: Business Wire)

Technavio announces its latest market research report, entitled Global In-Game Advertising Market 2020-2024 (Graphics: Business Wire)

For a more detailed analysis, including the impact of COVID-19, Get a free sample report delivered in a minute

The in-game advertising market will witness a positive impact during the forecast period due to the widespread increase in the COVID-19 pandemic. According to a market study focused on the Technavio pandemic, market growth is likely to increase in 2020 compared to 2019.

The in-game ad market is driven by the growing popularity of mobile games. The growing adoption of smartphones and the growing availability of high-speed Internet have encouraged game development companies to increase their focus on improving application design. Also, providers are increasingly adopting free models where the entry-level game is offered for free and users have to pay to access advanced levels. These factors have significantly increased the demand for mobile games among end users. In addition, other factors such as an increase in the number of gamers and the growing partnership between advertisers and video game companies are expected to trigger the in-game advertising market to witness a CAGR of almost 20% over the forecast period.

As the new coronavirus pandemic continues to spread, organizations around the world are gradually aligning their recession curve through the use of technology. Many businesses will go through response, recovery and renewal phases. Building business sustainability and providing flexibility will help organizations move forward in their journey from the COVID-19 crisis to the next normal situation.

This post-pandemic business planning study will help clients to:

  • Adjust their strategic planning to move forward once the stability of the business starts.
  • Build resilience from making efficient choice of resources and investments for individual business units, products and service lines.
  • Conceptualize scenario-based planning to mitigate future crises.

Download the business planning structure after a pandemic. Press here

Main market forecast considerations:

  • Impact of blockages, supply chain disruptions, demand destruction and changes in customer behavior

  • Optimistic, plausible and pessimistic scenarios for all markets with the development of the impact of the pandemic

  • Preliminary as well as market assessments after COVID-19

  • Quarterly impact analysis and market valuation updates

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Three main participants in the in-game advertising market:

Alphabet Inc.

Alphabet Inc. manages its business through segments such as Google and other bets. The company offers Google AdMob, which provides in-game advertising services.

Anzu Ltd.

Anzu Ltd. operates through the Advertising Services segment. The company offers advertising services in games for brands in premium games on various platforms such as mobile phones and personal computers.

Electronic Arts Inc.

Electronic Arts Inc. operates through packaged goods and other segments. The company offers in-game advertising services for games developed by the company.

If you purchase a report that is updated over the next 60 days, we will send you the new edition and data retrieval for FREE! Take a snapshot of the report here to get a detailed analysis of the market share of market participants during the blocking of COVID-19: See our photo on the market

Games Advertising Market 2020-2024: Segmentation

The in-game ad market is segmented as follows:

  • Platform

  • Geographical landscape

    • APAC

    • Europe

    • MY

    • North America

    • South America

Based on the platform, the market reported maximum growth in the mobile segment in 2019. The growth of the segment may be due to the availability of low-cost mobile devices with a large high-resolution display, which improved the gaming experience of users.

Similarly, APAC presented maximum growth opportunities for suppliers in 2019 with a market share of 41%. Factors such as the growing penetration of the Internet and the growing adoption of cheap smartphones are driving the growth of the market in the region.

Get more insights into global trends affecting the future of the in-game ad market

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Engines on the market

Market challenges

Market trends

Landscape of the seller

  • Covered suppliers

  • Supplier classification

  • Market positioning of suppliers

  • Competitive scenario

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Technavio is a leading global technology research and consulting company. Their research and analysis focuses on emerging market trends and provides useful information to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analyzers, Technavio’s report library consists of over 17,000 reports and counts spanning 800 technologies spanning 50 countries. Their customer base consists of companies of all sizes, including over 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, extensive market research and practical information to identify opportunities in existing and potential markets and to assess their competitive positions within changing market scenarios.


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