"In terms of rarity, popularity and importance for collectors, this game has everything," said Wata Games president Deniz Kahn. "Mario is the world's most well-known, invented or unthinkable hero, more than even Mickey Mouse."
There is a very appropriate "Thank you, Mario! But our princess is in another castle!" the fate of the rare game. One of the buyers was annoyed that it would probably end another auction in the future.