OnePlus not so subtly revealed that the company’s first smartwatch is on the way. This is not the first crack of OnePlus when wearing a whip, but according to reports, the prototype of the watch was developed in 201
The important question is: what will the new device mean for the big competitors of smart watches like Apple and Samsung? A lot.
Google Pixel 5 has just landed, but is it good? Watch my review here.
Before OnePlus released its wireless pimples, I wrote about how the company’s focus on smart connectivity between its devices will be the key selling point. Buy a OnePlus device and be rewarded with ecosystem-specific exclusions: such as the ultra-low latency mode that Buds automatically switches to when playing on a OnePlus phone.
An interview with a fast company with OnePlus CEO Pete Lau in May explained where the company plans to adopt this vision for the ecosystem in the future. “As early examples, the company points out how its smart TV has a shortcut to switch between applications and can automatically reduce the volume when a OnePlus phone calls,” the story explains.
Lau calls all this “deeper optimizations” and I suspect it will be the same for the OnePlus Watch. I’m glad to see how the company makes all related technologies sing harmoniously together. I can imagine, for example, the OnePlus Watch, which is used as a remote control for your OnePlus TV with more in-depth controls. But this type of collaboration between OnePlus devices is not a reason for Samsung, Apple and others to worry. It is important how OnePlus values the watch and is happy to bet that the Chinese company is very, very low.
The reason I mention OnePlus Buds is that they were surprisingly cheap. They launched at a price of $ 79 – significantly less than Google’s Pixel Buds ($ 179), Apple’s AirPods ($ 159) and Samsung’s Galaxy Buds Plus ($ 149). The new OnePlus Buds Z is even cheaper at $ 50.
OnePlus 8 brought the company back to its roots with high specifications at a low price. OnePlus Nord did the same, but went one step further in price. The company’s “leading killer” marketing line, which has been unceremoniously dropped – as its phones have risen in value – may now return legitimately. OnePlus Watch will almost certainly follow the company’s recent sharp switch in pricing strategy. Expect a wearable device to be not only $ 20 or $ 50 cheaper than the expensive competition, but something that comes close to two-thirds of the price or even less.
Not only OnePlus goes this route. Google withdrew from creating a leading flagship for the first time in years and Samsung released a surprisingly cheap version of the Galaxy S20. Many of the technical briefings I actually attended this year talked about making cheaper devices for consumers with money who have less money because of the economic damage caused by Covid-19. The flood of OnePlus from cheap devices 2020 suggests that it follows the same logic, which means that in the near future we can expect to wear with such an aggressive price at some point.
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