The Trump administration reported on Facebook Thursday with "discrimination" in its housing advertising practices.
The Department of Housing and Urban Development seeks damage to any person who has been harmed by Facebook's advertising policy, which has so far allowed employers and landlords to limit their audience based on race, ethnicity, or gender
"[Facebook] has its advertising platform as a powerful resource for advertisers in many industries, including residential and residential services," the complaint said. the way [Facebook] designed advertising platform, ads for residential and residential services are shown to a large audience that is highly biased. "
The HUD wants unspecified cash benefits and" maximum civil punishment "against Face Book for any violation of housing laws
A Facebook spokeswoman said the company was surprised by the HUD indictment
" While we wanted to "We are disappointed with the developments today, but we will continue to work with civilian experts on these issues. 1
"There is a long history of discrimination in housing housing, employment and lending, and this harmful behavior should not happen through ads on Facebook, "Sheryl Sandberg said then. "Our policies are already prohibiting advertisers from using our tools for discrimination. We have removed thousands of targeting categories related to protected classes such as race, ethnicity, sexual orientation, and religion. But we can get better results. "
A serious criticism of its advertising business model in recent months. The service allows advertisers to customize their audience based on specific and frequently-asked criteria for demographics and requested interests. For example, advertisers could direct posts to "Jewish-haters" for example.
The self-service portal is also how Russian agents have been able to buy tens of thousands of dollars for blazing posts around the US elections.
Here is the complete complaint from HUD: