Ball will release an aluminum cup shaped like a red Solo cup, beloved pong container. But unlike its plastic precursor, this glass can only be used forever as long as you wash it.
It is difficult to imagine a squad of boy brothers or assholes, in fact, given their carbon footprint in beer-drenched holidays. But Ball's aluminum cup may just change that after it launches in September.
Of course, the cups will be more expensive than standard Solo. CEO John Hayes told Bloomberg it would cost about 25 cents each.
But this is a small price to pay for the upstream parties: They will keep your drink cold. They won't break if you squeeze them too hard. And to clean, just stick them in the dishwasher. Who?
Before you buy this plastic cup sleeve for your next raiser, think about the environmental impact. Only 9% of plastic is ever recycled, says the United Nations Environment Program.
Aluminum is one of the most durable materials in the world. It is one of the most recycled materials in the US and nearly 75% of all aluminum produced is still in use, according to the Aluminum Association.
So go ahead. Play this twelfth round of beer pong, then wash your glass and use it for your coffee the next morning. It's hard to feel guilty when saving the environment.